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Where to use UTM parameters?

Asked 2 years ago

Hey! Started a business not so long ago, planning a marketing strategy now and seems like UTM parameters could be helpful. But where to put them? Are there any requirements or limitations or something like that? Sorry, it's just my first campaign and I'm doing everything myself so have to learn along the way

Abeeha Qasmi

Saturday, December 31, 2022

UTM parameters can be beneficial as they provide you with analysis on a post-by-post basis. Therefore, you can use it for the following purposes:

  • To track the success of campaigns using social media ROI.
  • To amplify your ideal social media strategy.
  • To test which strategy or element is behaving better.
  • To track marketing results.

The only restriction is that UTM does not perform well on internal linking — it may cause errors within Google Analytics.

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