Product

Reporting Tools

Live P&L Report

Track real-time P&L metrics for immediate financial insights.

Aggregate and compare your shops' financials no matter the platform, country, and brand.

Retention & LTV

Monitor customer retention and lifetime value for long-term business health.

Real-Time Performance

Leverage high-frequency data refresh for immediate loss prevention and optimization.

Analytics Suite

Know your exact profit and costs per product, vendor, type, and collection.

See exactly what’s eating your orders' profitability.

Unlock the impact of shipping methods on LTV, AOV, repurchase rates, and overall profitability.

Master discounts data to grow your profits.

Unify and analyze marketing data across platforms to optimize strategy and ROI.

Analyze returns by date, sales channel, coupon code or country.

Compare yourself to your industry in profit, expenses, and all key parameters.

Data Management

Connect platforms and tools you work with to collect expenses, revenue, and other eCommerce data in real time.

Predicted Costs

Include all your future costs and have the most accurate picture of your net sales at all times.

Data Sync Solutions

Discover BeProfit's easy data import options: Google Sheets, Bulk update CSV, and automated UI.

Custom Expenses & Revenue

Flexible Expense and Revenue tracking from variable costs to recurring bills,with contra entries and conditional allocations.

Profit Simulators

Tweak your numbers to lift profits up

Marketing Pricing

Demo Store

Want to see our
dashboard in action?

Explore the dashboard

Watch Demo Store

Resources

Company

Want to see our dashboard in action?

you can try it here with theDemo Store!

What are the best UTM practices?

Asked 2 years ago

Our current marketing strategy doesn't work really well recently, so we decided to implement UTM parameters to get more advanced analysis. Also, as we have been using them for a while and we want to clean up our analytics report and define them better. Which practices should we consider?

Utm parameters Analytics report Marketing strategy Utm practices

+1

Abeeha Qasmi

Saturday, December 31, 2022

Setting up UTM parameters is ideal practical code for organizing the incoming traffic and analyzing it. However, there are a few guidelines to use them ideally:
Never Use UTM codes for internal links, which can cause tracking errors.
Use an additional parameter builder to minimize mistakes in code.
Make your UTM code data as consistent as you can. Inconsistency can wreck the entire data and analytic accuracy.
Review your reports regularly, and track the UTM links using a spreadsheet.

Write an answer...﻿

Cancel

Please follow our Community Guidelines

Related Articles

Be Profitable: Why You Should Care About How Your Data Fits Together

Shir Lapidot

Business Data Analysis

Be Profitable: Why You Should Care About How Your Data Fits Together

6 Most Common E-Commerce Expenses (+ How to Reduce Them)

Lauren Strapagiel

Profit Optimization

6 Most Common E-Commerce Expenses (+ How to Reduce Them)

6 Ways to Slash Shipping Times and Boost Dropshipping Profits

Marcel Deer

6 Ways to Slash Shipping Times and Boost Dropshipping Profits

Shir Lapidot

Brody Hall

Staff Writer

Can't find what you're looking for?