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How can I use UTM tags to track my email campaigns?

Asked 2 years ago

Hi there. A friend of mine has told me that it is possible to use UTM parameters to track email campaigns by obtaining campaign data. However, I do not know how to go about using parameters for this purpose. Anyone have any ideas as to how to do this? Thanks!

Email marketing Utm parameters Email campaign

Jolina Regin

Sunday, December 04, 2022

Yes, UTM parameters can track email campaigns to know the click rates and open rates. You can set it up manually or automatically using an email builder.  First, you input the website URL, campaign source, and the campaign medium which is email, campaign term, content, and campaign name.

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