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Top 6 Shopify Sales Funnel Apps

Profit Optimization

Top 6 Shopify Sales Funnel Apps
Getting the perfect customers is quite tough. No one comes to an eCommerce store predetermined what to buy. You’d be lucky if you get such a customer once in a blue million. For the majority of your customers, you would have to create a funnel that would lead them to make the sale eventually. For most startup businesses, this is exactly the problem. Understanding and implementing the marketing funnel is the only solution to ensuring maximum conversions from your visitors. But, how do you do that? You Don’t. The Shopify funnel app does that for you. Fortunately, for Shopify customers, this mammoth task can be easily achieved through certain apps and tools. But, before that, you need to understand what the marketing funnel is. Understanding the Marketing Funnel The marketing funnel is a visual representation of a customer’s journey from being aware of a brand, to visiting its website page to finally making the sale. The marketing funnel demonstrates this journey in three major steps: awareness, consideration and conversion. Here’s an easy way to understand this: Awareness: Customer sees your ad on social media or search engine Consideration: Customer visits your website, goes through the product and weighs it for pros and cons. Conversion: Customer finally decides to purchase your product. By understanding the marketing funnel, you are able to better align your marketing campaigns with its goals. A brand awareness campaign should not be focused on generating maximum ROI. On the other hand, a remarketing campaign should be focused most on conversions, exactly what Shopify funnel apps contribute to. How Do Shopify Sales Funnel Apps Help? Shopify’s funnel apps help you improve the overall customer journey for your visitors, present your brand in a more professional manner and create processes that lead customers to buying your product. If you are looking for a sales funnel app on Shopify then here the top 5 most sort after ones for 2021: Ali Reviews App: What’s better than having direct reviews from Amazon & Ali Express customers as social proof to increase your website conversions? The Ali Reviews importer app by FireApps helps with a significant boost in product sales and strengthens customer trust. It allows importing authentic product reviews and photos so enhancing your credibility. Pros: Automated Review Request EmailsEasy moderation of product reviewsContributes to inline SEO with rich snippets Reviews available in 15 different languages24/7 customer support Cons: Might not work for all themes Shogun Landing Page Builder: Your landing page is the page where your customers land when they click on your ads. Unlike your home page, a landing page should be more aggressive, targeted to your audience, specific to their needs and professional enough to convince them to buy your products. That’s exactly what Shogun Landing Page Builder does for you. With its professionally designed templates, drag and drop functionality, and thousands of templates, you would have a compelling landing page that would convert your visitors into customers. Pros: Easy to Use with Drag & Drop FeatureMultiple Page Types such as Home, Landing Pages, Services, etc.Mobile & Performance OptimizedEasily to integrate with Google AnalyticsAwesome Support Team Cons: No call support for plans under $149No Free Plans Available PageFly Fast Page Builder PageFly is another popular landing page builder with more than 60 templates and individual section templates. In case, don’t like a particular section of the template you have selected, you can simply replace it with another. It’s easy and allows you to create professionally designed landing pages within minutes. Pros: There is a Free Version availableEasy to use drop and drag featureProfessionally designed page designsA separate database of professionally designed sectionsMobile & performance optimizedLive chat support Easily integrates with Google ads, analytics & FacebookThe dashboard includes visual representations of sales & conversions Cons: Limited Functionality with Free Version such as only one-page template per page type Honeycomb Upsell Funnels Probably one of the smartest Shopify apps to boost your sales! Honeycomb Upsell revolves around the idea of grabbing customer attention when they are about to make the sale, since this is considered the peak of a customer’s attention span. Once a customer buys a product or is about to buy a product, this app displays offers that compels them to add more to their cart. For instance, if a customer is buying a product at a certain price, the app might display a banner showing the same product plus another product with discounted prices. In most cases, customers don't mind paying a little bit extra to get two products for almost the price of one. You make an upsell there and then! Pros: Superb Performance of upsell banners in terms of speed and mobile compatibilityAI integration to scan customer history to suggest relevant upsell productsUnlike most apps, Honeycomb allows offers to appear on any page including thank you page or cart pageEasy to use and set up24/7 support on all packages and free accounts Cons: Limited funnel views with the free package Zipify Pages Builder Here’s another time-tested landing page building Shopify app with drag and drop functionality to make the task easier yet effective. With Zipify, you get the option of using pre-designed landing pages, build one from scratch or customize an existing template as per your liking. There are a bunch of tools that make the process easier for you. Pros: User-friendly drag and drop functionality to build awesome pagesCustomizable pagesMobile and device responsiveAllows you to copy the sales funnel to create more funnels Able to track visitor’s data for remarketing purposes Cons: No free package. Prices start from $67. UFE Cross Sell & Upsell Funnel With any eCommerce website, cross-selling is an opportunity and a missed one for those who don't know about it yet. Cross-selling is the art of selling related products to customers when they select a product. UFE takes this concept to another level by allowing you to offer freebies, gifts, coupons and complimentary offers to customers. It’s a simple tool that charts your cross-selling plans and executes them without any hassle. Pros: A user-friendly app that even beginners can use to chart cross-selling and upselling funnelsEasy to integrate and useAllows to create upsell pages, banners, pop-ups and the likeYou can monitor your customer’s journey liveSupport in multiple languages Cons: Software bugs, rarely though Why Should You Care About Your Marketing Funnel? If you are running an eCommerce business, understanding the way customers behave on websites is the key to maximizing your ROI. Certain elements remain constant regardless of how good your products or marketing campaigns are. This is why it becomes important to break down the process into a marketing funnel and focus on your offerings accordingly. Once you implement a sales or marketing funnel, you’d be in a better position to implement strategies and tools for specific phases. For instance, it would be useless to offer upsells or cross-sells to a visitor when s/he hasn't even reached the checkout page yet. Only with effective marketing funnel tools, you will be able to grab your customer’s attention in accordance with the funnel phase they are in.
Effective Cost Leadership Strategies (With Examples)

Profit Optimization

Effective Cost Leadership Strategies (With Examples)
Business strategy is a critical but subtle aspect of a company's business. The strategy defines a company's long-term goals and should be based on detailed research of its industry niche and the company itself. A well-developed business strategy should be stable enough to be used as a foundation for crucial decisions and should be flexible enough to adapt to emerging changes. What Is a Cost Leadership Strategy? Cost leadership is a business-level strategy that aims to establish a company or business as the lowest-cost producer in its industry. This can be accomplished by cutting costs in all areas of operations including: WagesMarketingProduct developmentBusiness operationsMaterialsTransportation This approach allows companies to establish a competitive advantage over their competition, which often leads to increases in revenue and overall profit growth. Additionally, there is also an integrated cost leadership and differentiation strategy, which involves a company selling low-cost unique products that you can't get elsewhere. A great example of this would be IKEA. Pros and Cons of Cost Leadership Strategies Cost Leadership Advantages Dominate the competition If a sustainable cost leadership strategy is achieved, a business has the potential to dominate its industry by outperforming its competition through low operating costs, low product and services prices, and high-profit margins.Boost brand reputation A well-planned cost leadership strategy allows the firm to build its reputation rapidly, which quickly creates demand for the products and services.Increase profit High-profit margins, good market reputation, and low operating costs can significantly improve business stability and boost overall success. Cost Leadership Disadvantages Compromised quality of service A cost leadership strategy may force a company to cut corners and compromise quality in order to keep costs down.Risk inflexibility A company that's cost-focused has likely minimized all of the costs along the entirety of their supply chain including procurement, logistics, warehousing, and manufacturing. And this can create complications as high-efficiency companies tend to be quite inflexible by nature. Who Benefits the Most From Cost Leadership Business-Level Strategies? Businesses across the board all benefit from cutting operation costs. But when it comes to cost leadership business-level strategies, who benefits the most? Small businesses can benefit from cost leadership strategies in a lot of ways. It is quite easy for a small business to gain a competitive advantage through cost leadership strategies as it isn’t that difficult to change, adapt, or rework its business endeavors. Small businesses are quite flexible and can take advantage of market changes, fluctuations, and demand. Not to be left out, large businesses or companies can also benefit from cost leadership strategies. Cost leadership strategies work really well for firms that offer a product or service that can be standardized, is widely available, and is easy to manufacture en masse - something a large business is adept at. Examples of the Best Cost Leadership Strategies In a variety of different industries, there are commonalities between companies that have implemented successful cost leadership strategies. With this in mind, know that you can apply the lessons learned from these businesses in order to boost your own successes. Here’s a look at the best cost leadership strategies these companies commonly utilize: Bargaining power Securing low product and manufacturing costs with suppliers will drive down operating costs. To achieve this, shop around and use the competition between suppliers to your advantage - compare competitor pricing strategies, approach separate suppliers, and use your bargaining skills to secure the lowest product prices and increase your overall profit margins.Automation Finding and rectifying inefficiencies and implementing automation and technology to increase productivity and reduce costs. Recurring tasks like data reporting, email marketing, applicant screening during hiring, and many more are all business processes that can be easily automated.Replicable products and services Offer products or services that are standardized, are easy to reproduce, and are simple to deliver to customers.Scale operations Increase profit through economies of scale, where more units produced means lower unit costs.Pricing Cost leaders often evolve into price leaders as well because of the low prices they can offer their customers. Is a Cost Leadership Strategy Worth It for a Small Business? Cost leadership is a very powerful strategy, but it's not for every business. Not every business is capable of achieving the advantages of this strategy as it requires a lot of factors to be aligned. One of the most important factors is product differentiation. If you want to implement a cost leadership strategy, you need to be able to deliver a product or service that is better than the competition. That way you can provide a better quality product for a lower price and still make a profit.
Power Up Your eCommerce Plan With This Black Friday Marketing Strategy

Profit Optimization

Power Up Your eCommerce Plan With This Black Friday Marketing Strategy
For marketers and brands, 9 PM on Black Friday can feel like the final few minutes of the moon landing. It’s the time at which sales typically reach their apex and your team finally discovers whether their hard work and strategy paid off. When it does go to plan, eCommerce stores can expect to make around 30% of their annual revenue over the November holiday season. But if it doesn’t: Houston, we have a problem! Black Friday and Cyber Monday (BFCM) get tougher to navigate every year. Shoppers are overwhelmed with options and paralyzed with decisions, plus wise to the tricks and nudges marketers are using to get them to spend more. That means brands must start each BFCM campaign earlier, be more creative, and hang in there longer after checkout is complete. The prize? It’s a once-a-year opportunity to clear excess inventory in time for Christmas, acquire new customers, and fill the funnel for the future. Where Can Brands Go Wrong With BFCM? Inevitably, as a consumer, you are going to see this in November — brands you haven’t heard from in weeks or months will start peppering your inbox with their BFCM automated flows (although your spam folder is probably the more likely destination.) Is there something new? Sadly not. For the most part, the products are from the current inventory list, but with — wait for it — a 20% discount! Don’t be that brand. Black Friday weekend is the busiest time of year for stores and marketers. It’s noisy and intrusive, but customers indulge us because there are deals to be seized. Without proper planning, however, eCommerce stores find themselves discounting items that could have gone for full price, going out of stock due to an unexpected demand or spending heavily to convert customers who are never heard from again. Some brands even skip the whole experience altogether — particularly if you’re a luxury retailer, BFCM discounts may not be a good fit for your long-term strategy. You could even emulate REI, the outdoor-gear retailer that chooses to give employees Black Friday off to #optoutside instead - which is very much on brand for them. But if you’re in, go all in. Here’s how... Adjust Advertising Plans To Fill the Funnel Prep well ahead if you want to feast over Thanksgiving. That means seeding the funnel from a distance, building interest and excitement, educating leads, and getting customers used to seeing you in their inbox and on their social media feeds. As customers engage, segment them by interest, behavior, and demographics so that you’re delivering a relevant message at each touch point of the customer journey. That might sound like the conventional funnel, but this one comes with an expiration date. Because once Thanksgiving is over, it’s time to unleash the BFCM discounts and special offers. At this point, your list should be warmed up and your customers aware of your products and brand values — ready to convert. Rather than trying to pitch a discount to new prospects — never a good idea — you can invite them to storm the checkout with a fully loaded shopping cart. Bear in mind that generating leads through paid social advertising means competing in an even more crowded marketplace around the holiday season. The average CTR for Facebook ads during the year is 0.89% across all sectors. Although conversion rates can increase by up to 36% over Black Friday weekend, it’s harder to grab a slice of the pie. Plus with the iOS App Tracking Transparency changes, it’s more expensive than ever! Try These Strategies Bring in the influencers to build buzz around your brand in a more authentic way that speaks directly to their audience.Offer early-bird specials and VIP sneak peeks to break out of the same cycle everyone else is using. Launch Time — Discounts Done Right Discounts are most effective when they’re delivered as an unexpected reward. But everybody expects a BFCM deal, so surprises have to be more sophisticated. Offer an alternative. Who knew that 20% of shoppers prefer free shipping to a discount? Similarly, gift wrapping or personalization can unlock responses that price reductions can no longer reach. Save your best deals for your most loyal customers. VIPs spend three times more than your other customers, but usually make up only around 5% of your list. Encourage customers to spend more, not less. Use your discounts to lure buyers toward higher-ticket items or bigger shopping carts, instead of offering them from the outset storewide. Likewise, discount certain product categories only, not the whole store. That adds an element of exclusivity. If you do run discounts, all your deals should be prominent on your landing page. Ideally, you want to separate them from the everyday stock with a distinctive color scheme, theme or mega-menu. Consider adding payment options such as “Buy Now, Pay Later” or one-click checkout. Nothing extinguishes the buzz of a big discount like a long, convoluted checkout process. Shopify recommends ditching the coupons and codes altogether, because they add friction and customers find them annoying. Instead, run dynamic scripts that apply discounts once a shopping cart reaches a specific target. Don’t overlook A/B testing just because it’s Black Friday. In fact, make it a priority to test send times, discounts versus other offers, even copy lines and creative. If your e-commerce store is about to be swamped with shoppers, there’s a lot of valuable insight to be gathered for your ongoing marketing strategy. Leverage SMS and Email To Boost Conversions Although the trusted approach is to set up a solid funnel to grab attention on social media, nurture leads through email or content marketing, then convert with discounts when BFCM weekend arrives — it’s not always that simple. Customers can reach your eCommerce store over the holiday season from all angles, with or without intent, for the first time or as a repeat visitor, happy to browse or ready to buy. Whatever route they’ve taken to reach your store, the frightening reality is that around 75% will leave by abandoning their cart. Without SMS, Messenger, and email to retarget them, weeks or months of hard work (and budget) could be lost at the final hurdle. The key takeaway? Don’t overlook lifecycle marketing. SMS in particular can boast open rates as high as 98%. Exploiting SMS will also force everyone to keep mobile top of mind when crafting their strategy. Bear in mind that around 60% to 70% of your customers are going to view your Black Friday campaign on mobile. That means your site has to be responsive, your emails dynamic, and your checkout process as frictionless as possible. Reap the Rewards After the Season Is Over Smart marketers know that the week after Cyber Monday is often just as popular as the two weeks leading up to Black Friday. After all, there’s no rule that says you have to shut down the sale when the clock strikes midnight. If everything has gone to plan, your store has a lot of happy customers, many of whom are first-time purchasers. Now is the time to turn them into brand loyalists and maximize their customer lifetime value. From Conversion to Delight Offer incentives for referrals, who typically generate 16% higher revenue than average customers and are four times more likely to refer other customers themselves. Upsell your related products based on previous purchases. If you’ve just treated a new customer to a Black Friday discount, they’re likely to have a positive opinion of your store.Continue to reward loyalty. They may have arrived as a BFCM shopper, but you can make them a VIP and grow their average order value or secure their subscription. Have a plan for returns. Around 30% of products purchased online are returned, and 80% of consumers expect their returns to be free. Now is not the time to turn a return into a positive customer experience rather than a negative outcome. A straightforward return policy and process can build trust which leads to repeat purchases. Up for the challenge? Reach out to Hawke Media today with these points in mind and watch your eCommerce profits soar over the Black Friday/Cyber Monday week. SOURCES Dynamic Yield 7 Black Friday Mistakes to Avoid on Your Ecommerce Site Shopify Black Friday Ecommerce: 15 Ideas, Tips & Strategies to 3X-10X Sales Salecycle Black Friday 2021 Ultimate Ecommerce Strategy Dixa Black Friday Cyber Monday 12-Point Ecommerce Checklist
The Business Life Cycle: Maximizing Company Growth

Business Metrics

The Business Life Cycle: Maximizing Company Growth
The business life cycle is a model that shows how a business grows and changes over time. It can be applied to a single product, a portion of a business, or an entire company. It aims to show how a business evolves and how to handle each stage of its development. The business life cycle model helps make business strategy decisions, such as how much to invest in research and development or whether to develop or acquire new products. Conceptualizing the life cycle of a business can sometimes be challenging. To help you out, this post will run through everything you need to know about the business life cycle model. Why Is the Business Life Cycle Important? Up-and-coming entrepreneurs often overlook the life cycle of a business. They get so caught up in their ideas and getting their business up and off the ground that it is often easy to overlook the expected corporate lifestyle and forget about the future. With that in mind, understanding the business life cycle model is critical to the success of all managed businesses. What Are the Four Stages of the Business Life Cycle? The life cycle of a business entails several phases that a company can go through. The 4 stages of the business life cycle are: Start-up A product or service is introduced to the market.Growth The product or service is received favorably by the market.Maturity The product or service reaches its peak in popularity or demand.Decline/renewal The product or service declines in popularity and is subsequently halted, reintroduced, or modified to suit new market conditions better. How to Maximise Introductory Growth as a Startup Business There is no surefire way for instant success. Although, there are proven strategies you can employ to help your start-up business grow faster during its introductory stage. Here are a few “how to grow your business" tips that you can easily take advantage of as a startup: Hire the right people Get the right people in the right positions, and your business is sure to get off the ground quickly.Encourage feedback Listening to your customers is a must. Ignore the voice of your greatest critics, and you’re sure to fail.Be adaptable Change is inevitable. With that in mind, it is best to make sure you are staying adaptable before it comes round to bite you later down the road.Incentivize customer loyalty Referral programs are an excellent way to get more people talking about your business faster. How to Employ Growth Strategies to Your Business Ensuring the best possible business growth cycle is important for the efficacy of your company, and here are a few strategies you can employ to do so. Market Strategies Penetration Using strategies like advertisements, product bundles, and discounts can help to outcompete your competitors.Development Leverage the success of your existing popular products or services by launching them in a new geographical area.Segmentation By segmenting your market into groups like customer preferences, interests, and locations, you can easily create targeted campaigns with a much higher chance of success. Partnerships Sometimes to make things happen, businesses may choose to work alongside other businesses. This can lead to joint ventures, mergers, or licensing deals. In many cases, this is a good idea as long as the arrangement benefits all parties involved. Product Expansion Small businesses can benefit hugely from an expansion of product lines. It may be the case that you are experiencing a deceleration in sales or profits due to outdated products or services. If so, it could be time for you to expand your current lineup and boost your chances of success. Alternative Marketing Utilizing non-traditional marketing methods is one of the best ways to grow your budding business. Many small businesses already use more than one online platform for marketing their business, but sometimes switching from one to another can achieve even better results. Can Your Business Grow in the Final Stages of Its Life Cycle? The process of reinvestment can be different for every company, but the purpose is always the same - to ensure that your business can continue to thrive. For businesses that are already experiencing success, reinvestment is about expanding or upgrading. For businesses that are in decline or struggling to get off the ground, reinvestment is about reinvigoration. You can take solace in the fact that, regardless of where your company is in its lifecycle, investing in your business can help you avoid decline and ultimately help to ensure the overall success of your business.
Wix vs. Shopify: Which is better for eCommerce in 2021?

Business Management

Wix vs. Shopify: Which is better for eCommerce in 2021?
Wix vs. Shopify: In a nutshell Wix is one of the best website development platforms out there and provides you with most of the necessary tools you need to create a smooth and successful online store. Since it’s primarily a website development platform, Wix does lack some functions and features related to running an eCommerce website – things that Shopify does better. On the other hand, since Shopify was launched as an online store development platform, it admittedly lacks a little bit in the area of creative design. Those weaker spots are counterbalanced by the strengths Shopify exhibits in terms of backend business management tools and features. So which is better Wix or Shopify? Keep reading to get the final verdict! Wix: An overview Although Wix commands only about 6% of eCommerce market share, it does a great job at staying competitive against other players in the marketplace. Wix ranks high when it comes to SEO tools, provides outstanding user support, doesn’t charge any transaction fees, and even includes abandoned cart recovery with every plan they offer! Wix also offers a 14-day money back guarantee for anybody looking to start a website, but doesn’t have a free-for-life plan for ecommerce stores just yet. Paid plans for online businesses start at $28 per month (annually) or $30 per month (monthly). Shopify: An overview Compared to other eCommerce platforms, Shopify actually ranks lowest in terms of market share (a mere 3.7%). Despite its small size, Shopify offers its online merchants a big bang for their buck. The user interface is extremely intuitive, allowing users to do virtually anything with a click or drag of the mouse. That means getting your website the way you want doesn’t take you hours or even days learning how to do web design. Beyond the ease of using the platform, the extensive number of Shopify apps mean that there’s almost always a way to ‘fill in the gaps’ which Shopify doesn’t address directly. Similarly to many eCommerce platforms, Shopify lets you give them a try for 14 days free of charge. After that, plans start at $29 per month. Who is Wix for? Wix is best for small businesses that want a quick way to start their online presence. Learning how to code isn’t necessary for tailoring the look and functionality of your website. Plus, if you’ve already developed a social media marketing strategy, you can easily sync your social media pages with Wix and bring in leads from existing audiences. Who is Shopify for? Shopify is best for business owners who want to develop an online store with all of the necessary pieces already included. Shopify stands out by offering a much wider array of features even in its most affordable pricing plan (including discount codes, gift cards, abandoned cart recovery, a Shopify POS app, and more). It’s an ideal choice for businesses of all sizes. Still curious about Wix ecommerce vs Shopify? If it’s about eCommerce, Shopify is the clear choice. Wix pricing Since Wix is a website development platform that isn’t exclusively for e-commerce businesses, be sure that you’re evaluating the business pricing plans (not website plans). Under the business pricing plans, there are three options to choose from: Business Basic starting at $28/monthBusiness Unlimited starting at $33/monthBusiness VIP starting at $56/month Each of those plan options also offer lower rates if you pay for a year in advance, or even two or three years in advance with progressively lower rates. So is wix cheaper than Shopify? The answer is yes. Free trial While there’s no ‘free trial’ per se, Wix does provide a 14-day money back guarantee on all of their premium plans – “no questions asked”. Shopify pricing Unlike Wix, Shopify is designed with e-commerce businesses in mind, so the only plans they offer are designed specifically for online stores. Whether you want just the bare minimum or all the bells and whistles, Shopify has a plan for you. Shopify Lite starting at $9/monthBasic Shopify starting at $29/monthShopify starting at $79/monthAdvanced Shopify starting at $299/monthShopify Plus starting at $2,000/month With so many plans to pick from, you can use Shopify to get your business up-and-running online no matter the size or what your broader goals are. You can also save 10% on those plans by paying for a year in advance, or save 20% by paying for two years in advance. Wix pricing vs Shopify – which comes out on top? See below… Free trial Shopify offers a true 14-day free trial that requires you only to enter a valid email address and confirm it to get started. Wix: How long does it take to build a website? There isn’t a one-size-fits-all answer to the question of how long it takes to develop a website with Wix. While you can theoretically publish a website in a single day, we wouldn’t advise you to do so. After all, if you intend on running a successful online store, you’ll want your website to be as near to perfect as possible. That means outlining the sitemap structure, visualizing the website in finer detail, setting up all of the features you’ll need on each page, testing it, and ironing out any wrinkles that remain. Even with those steps in mind, there’s no telling for sure just how long it will take. We estimate at least a month, but every business’s website is different. What we can say for sure is that using Wix drastically reduces the complexity of building a website. You won’t need to study coding or web design to put the pieces together – you’ll just need time, creativity, and patience to get it done right before going live with your online store. Shopify: How long does it take to build a website? Building a website with Shopify is a very quick process compared to using a platform like WordPress, but that doesn’t mean it should be done as fast as possible. Again, you could get a website up and running with Shopify in a single day, but chances are it would have quite a few bugs throughout. Similarly to our recommendation for building a website with Wix, we suggest taking at least 3-4 weeks to develop your website with Shopify (design, test, and optimize) before going live. You only get one first impression, so you’ll want to make sure your online store is as good looking and functional as can be prior to letting your audience interact with it. Wix usability It’s hard to give Wix too much credit for its usability – they’re simply one of the best. The platform’s interface is a breeze to get a hang of, even for novice website designers. And it makes sense that that’s the case, since Wix was founded first and foremost as a website development tool (whereas Shopify is primarily focused on eCommerce). On the other hand, while Wix excels at website design, it does lack a bit in online sales functionality. We get to more on that further in the article. Shopify usability As we mention above, Shopify was not created with the express goal of providing the best website development tool. Compared to Wix, Shopify is a bit ‘clunkier’ and doesn’t have exactly the same level of smooth usability that Wix has. With all of that said, Shopify still does a great job of giving online businesses the functions and features they need to get their ecommerce shops set for success. That’s one of the key places where Shopify has an edge on Wix. Wix themes & design With over 800 templates to choose from, Wix is an absolute powerhouse when it comes to premade themes and designs. Whatever eCommerce niche you’re in, chances are there’s an existing Wix template that can provide you with a strong concept to build on. And if you don’t really vibe with any of those hundreds of templates that Wix already has (somebody’s picky!), you can always create your own from a blank template! Uploading your own images, customizing fonts & texts, and rearranging page layouts are all easy to do on Wix. Shopify themes & design As you might imagine, Shopify has a much smaller number of predefined themes to pick from compared to Wix (“over 100” according to Shopify’s website). Additionally, the vast majority of Shopify themes are behind paywalls that typically cost between $150-$300, with a mere 10 themes available free of charge. Let’s be clear though – you do not need to pay for a premium Shopify theme to build a strong online store. Every theme comes with the essential components of a functioning eCommerce website, even the free ones. Your choice of theme will ultimately boil down to factors like how many products you intend on selling, what niche you’re selling in, whether you want to focus more on text or on images, and so on. To that extent, Shopify provides enough variety to select from – plus you can still customize aspects such as font, CTA locations, images, and more. Wix plugins/integrations This is another area where Wix falls a bit behind. While the platform itself includes some very strong apps that you can get from the Wix App Market, there aren’t quite as many third-party developers that have integrated with Wix. The number of apps in the Wix App Market totals at just over 250, most of which are entirely free, and many of which offer free or paid versions. Whether you want to auto-generate product descriptions, display your customer reviews, start using upselling techniques, or anything in between – Wix is likely to have a plugin to help you get it done. Shopify plugins/integrations Remember when we said Wix is a powerhouse when it comes to design templates? Well, that would make Shopify a bonafide behemoth in the app game. The platform hosts over 6,600 different apps – yes, you read that right! That means Shopify has more than 26x the number of apps that Wix has. What’s even better is that more than half of those 6,600 apps are either entirely free or offer a free version – can you say “cha-ching”? The sheer number of Shopify apps that exist means that you can find one to address virtually any and every issue, function, or feature you can dream of. One of the best apps that exists for both Wix and Shopify users is the BeProfit Profit Tracker app. This all-in-one profit and expensing tracking app gives you the power to: Track your profit history over timeGet intuitive visuals and graphsUnderstand complex business metricsConnect metrics once with smart integrationsSpot what factors need improvement to increase profitsMake data-driven decisions to optimize your storeAnd much more You can try any BeProfit plan for 7 days free of charge and discover how the app can help you optimize your profitability. Wix payment processing It’s important to note that, in order to accept payments on any Wix website, you must have a premium Business & eCommerce Wix account. That said, accepting payments on your Wix website can be done several ways. Possibly the easiest form of payment processing on Wix is the built-in Wix Payments system which allows you to accept pretty much every major brand of credit/debit card and a few other types of payment including iDeal and Pay Now by Klarna. The second option to accept payments on Wix is to integrate PayPal. If you already have a PayPal account, essentially all you need to do is log in using the email address you use for PayPal. If you don’t have a PayPal account yet, it’s very easy to create one! The downside to using PayPal on your Wix store is that customers will be taken off of your website in order to complete a purchase. Apart from those two options, there are an array of other payment processing tools that Wix offers – a few too many to list in great detail here. Suffice it to say that there is flexibility in the payment processing area of Wix’s platform. Shopify payment processing Shopify also offers a wide range of payment processing options – in fact, Shopify gives business owners even more routes to accept payments than Wix. Similarly to Wix, the simplest and quickest way to set up payment processing with Shopify is through the built-in Shopify Payments. With Shopify Payments, your store will be able to accept payments with all major credit and debit cards, along with Apple Pay, Google Pay, Shop Pay, Facebook Pay, and more! Of course, Shopify also allows you to accept payments through PayPal if you prefer to do so. Additionally, there are a number of third-party payment processors you can use within your Shopify store. As far as payment processing goes, there isn’t such a huge difference between Shopify and Wix. But, given the fact that Shopify offers a broader range of payment options, it manages to come out on top. Wix speed & performance Judging speed and performance can be tricky to do, since every website incorporates a different array of elements that can weigh down on loading speed and website performance. That said, one study found that Wix does tend to work a bit faster and perform a bit better than Shopify – but not by huge margins. Again, if you choose to upload lots of high quality images, include product videos, add in a moving user review bar, and so on, then your online store will take longer to load all of those heavy elements regardless of which platform you use. One thing that stands out about Wix is its mobile load speed, which is faster than Shopify by a large enough margin that it’s worth highlighting. This makes Wix the better choice if m-commerce is a big focus of your business. Shopify speed & performance Despite the fact that Wix has it beat on this point, Shopify is still one of the fastest and best-performing eCommerce platforms available to choose from. Again, your online store’s loading time is strongly correlated with the complexity of the elements you include throughout your site’s pages. To keep speed up and customer experience positive, be sure to compress all images and videos so that they will load more quickly. Another ‘best practice’ is to place more complex elements lower down on pages so that they have time to load before your website visitors scroll down. Whichever platform you end up using, you’ll need to pay attention to what you include and how you organize your content so that your customers won’t be pushed away by slow load times or poor performance. Dropshipping on Wix The question of dropshipping on Wix can be reframed as a question of running a business in general on Wix. In that regard, Wix is at a bit of a disadvantage for a few reasons. First off, as we’ve mentioned several times above, Wix was created as a general website development tool – not as an online store development tool specifically. That means that, while Wix makes it easy and intuitive to create a snazzy, eye-catching website, it lacks the backend functionalities that Shopify has to manage your online store. Secondly, and again as we mentioned earlier, Wix has drastically fewer apps in its app market. So, even though you can certainly run a dropshipping store through Wix, the integrations with dropshipping platforms are much, much more limited compared to Shopify. Dropshipping on Shopify Since Shopify is an eCommerce development platform above all else, it naturally has a much more immersive experience in terms of business management. That goes for built-in features that are already part of Shopify as well as the vast number of apps that you can download to enhance your store. In terms of dropshipping specifically, Shopify has an extensive list of integrations available with top dropshipping platforms like Oberlo, Dropified, AutoDS, EPROLO, and so on – which are not available on Wix. Furthermore, the Shopify platform itself is much more focused on making it simple to set up an online store. That makes it much easier to build product pages and include all the necessary details and information straight away, such as product names, descriptions, images, price ranges, multiple variants, and so on. So in the battle of Wix vs Shopify dropshipping, Shopify comes out as the better option. Wix SEO Here’s another area where Wix has a slight leg up on Shopify. Broadly speaking, the major SEO tools and components that you can find in Wix are also available on Shopify, there’s one aspect in particular that gives Wix an edge: keyword support. It’s not a huge difference, but getting suggested keywords can help you expand your SEO strategy without increasing the amount of effort you put in. Without suggested keywords, you might turn to a third-party service to present those suggestions instead. Of course, that comes with a monetary cost and simultaneously increases the time it takes to manage your SEO strategy. Shopify SEO Virtually all of the SEO tools you’ll need to run a successful eCommerce store are already included in Shopify, including customizable meta titles, meta descriptions, URLs, headings, image alt text, and so on. As per usual, anything that’s not already built into Shopify is usually available in the shape of a Shopify app. Additionally, since Shopify is designed primarily for online sales, its SEO features are specifically shaped to address the needs of your online business and optimize your store’s exposure on search engine results. Conclusion So which is better Wix or Shopify? As far as creating an online store is concerned, Shopify gets the winning spot in our opinion. Shopify’s platform is designed and developed to address all of the key aspects that an online business owner will need to hit on in order to create a strong and successful store. On the other hand, even though Wix meets most of the requirements to help you build an eCommerce website, it’s a platform designed to help you create a website – not a store. That means there’s a heavier focus on design than there is on internet sales functions. Of course, there are a range of very good reasons as to why we compared Wix to Shopify in the first place. If Wix couldn’t compete, it wouldn’t have warranted this article! Is Shopify or Wix better? The answer may change depending on where you look and who you ask. The bottom line is, whichever way you decide to go, be sure to take into account all that was laid out for you in this breakdown of Wix vs Shopify! FAQs: Wix vs. Shopify What’s better for selling online, Wix or Shopify? Shopify is a better fit for eCommerce stores, since it’s specifically developed to provide online business owners with all the tools, features, and functions they need to manage a shop. You can sell online with Wix, but it’s more focused on design features than it is on online sales. Which is more affordable, Wix or Shopify? Wix lets you sell online using their platform for as little as $28 per month, while Shopify starts at $29 per month. Although those starting rates are nearly identical, the more advanced eCommerce plans are more affordable on Wix than they are through Shopify. Which is more customizable, Wix or Shopify? Wix offers built-in tools that allow for more customizations for the layout and design of your website, while Shopify hosts a much larger number of third-party apps that also give you the power to customize your online store. Which is better for giving customers discounts, Wix or Shopify? Shopify is somewhat better than Wix when it comes to offering customers discounts. With Wix, you can only offer specific monetary amounts for discounts, while Shopify allows you to give customers discounts in the form of percentages as well.
WooCommerce vs Shopify: Which is better for E-Commerce in 2022?

Business Management

WooCommerce vs Shopify: Which is better for E-Commerce in 2022?
WooCommerce vs Shopify: In a nutshell WooCommerce is one of the most flexible and customizable website development platforms available on the market today. While we call it a ‘platform’, WooCommerce is actually a free plugin for WordPress (winning the Shopify vs WooCommerce cost competition). Still, we’ll call it a platform for the duration of this article. WooCommerce gives you full freedom to create a uniquely tailored online store. With so much freedom and flexibility though, WooCommerce can be more difficult for beginners that don’t have experience launching their own eCommerce website – something that Shopify does better. Since Shopify was intentionally designed to be an easy online store development platform, it’s much more fitting for those who are less tech-savvy to get a new store up-and-running than WooCommerce. On the other hand, Shopify is much more rigid than WooCommerce in terms of how personalized you can make your website; there are pretty clear limits on what you can and can’t do with Shopify. So is WooCommerce better than Shopify, or is Shopify better than WooCommerce? It’s an important question to ask, particularly if you’re considering replatforming your eCommerce store. We give you the full answer, piece by piece, in this detailed guide! WooCommerce: An overview WooCommerce is the second most powerful eCommerce platform in terms of market share, commanding more than 23% of the eCommerce market. WooCommerce ranks high when it comes to affordability, customizability, SEO tools, and they don’t shut down websites for ‘questionable practices’ the way other platforms do. While WooCommerce itself is completely free, there are a variety of costs that will need to be covered including hosting, purchasing a domain name, security plans, transaction fees, and so on. All-in-all, running a WooCommerce store could run you at least $10 per month and, for more ‘bells and whistles’, could be upwards of $30 per month. Shopify: An overview Shopify ranks lowest in terms of eCommerce platform market share with a mere 3.7% of the total pie. While it is small in size, Shopify provides its users with a range of powerful features and tools for building a successful online store. Creating a fully functioning e-commerce store can be done much more quickly than with WooCommerce thanks to the highly intuitive user interface that lets users do nearly anything with a simple click or drag of the mouse. Aside from how easy it is to use Shopify, the enormous number of Shopify apps means that there’s almost always a solution for the things that Shopify doesn’t do on its own. You can try Shopify with a 14-day free trial. After the trial ends, paid plans start at $29 per month. Who is WooCommerce for? WooCommerce is best for small businesses that want a cheaper way to develop their online presence. That said, learning how to code is a prerequisite for using WooCommerce, since you’ll have to make changes on your own to personalize the look and functionality of your website. But even though it’s more demanding in terms of the technical expertise you’ll need, you can do a lot more with WooCommerce in terms of personalizing your store since it’s an open-source platform. Who is Shopify for? Shopify is best for beginner business owners who want a simpler, user-friendly way to start an online store. Shopify stands out by including all of the necessary features of an eCommerce store right off the bat, even in its most affordable pricing plan. Plus there are many additional built-in features that are helpful for newer online business owners, including discount codes, gift cards, abandoned cart recovery, a Shopify POS app, and more. Still curious about WooCommerce vs Shopify? If it’s about ease of use, Shopify is the clear choice. WooCommerce pricing WooCommerce is a free plugin for WordPress, which is also a free website development platform (that isn’t exclusively for e-commerce businesses). That said, there are other costs that must be calculated if you want your website to actually be live on the web. Those costs include: Hosting starting at around $7/monthDomain name starting at around $15/yearSecurity protocol starting at around $10/yearTransaction fees (dependent on sales volume) There are many other pieces that come into play when running an online store through WooCommerce, but their costs only become relevant if/when your store starts scaling up. Those expenses would include additional plugins, developer (and theme-development) fees if you hire a pro to spruce up your site, plus higher costs for the factors mentioned in the list above. Still, the question stands: is WooCommerce cheaper than Shopify? The answer is (usually) yes. Free trial While there’s no ‘free trial’, you don’t need one! WooCommerce and WordPress are free to use. Shopify pricing Unlike WooCommerce, Shopify is not free to use. To start an online store with Shopify you’ll need to select one of the plans they offer; whether you’re looking to start a store with the basic essentials or to go all-in and create a sparkling online shop with all the bells and whistles, Shopify has a plan for you. Shopify Lite starting at $9/monthBasic Shopify starting at $29/monthShopify starting at $79/monthAdvanced Shopify starting at $299/monthShopify Plus starting at $2,000/month You can also choose to pay a full year or even two years in advance to get a discounted rate on those plans (10% and 20% respectively). WooCommerce vs Shopify pricing – which comes out on top? The answer depends on many factors, but typically WooCommerce is the winner in this regard. Free trial Shopify offers a 14-day free trial, all you need to do is enter an email address and then confirm it to get started with your eCommerce store. Side note: Shopify vs WooCommerce transaction fees (for their built-in payment solutions) are basically the same – 2.9% + $0.30 USD for transactions in the United States with U.S. credit cards in U.S. dollars. Different rates/additional fees may apply for transactions made in other countries, with credit cards issued in other countries, and/or if customers pay in a currency other than U.S. dollars. WooCommerce: How long does it take to build a website? Given the number of variables that come into play, there’s no way to give a blanket answer to the question of how long it takes to develop an online store with WooCommerce. While you can certainly rush the process and publish a WooCommerce site in a day, that’s not going to bring you the best results. If you want a well-developed, successful online store, you’ll want to take the time to make it as near to perfect as possible. That means: Setting up all of the necessary pluginsConfiguring the website’s structure on WooCommerceFilling content for different pages and menusVisualizing and designing your product pages as well as the shop itselfSetting up paymentsSetting up shippingSetting up taxesTesting the site’s functionsMaking corrections and adjustments where necessaryAnd more As you can gather, it’s nearly impossible to determine exactly how long it will take to launch a fully-fledged WooCommerce shop. All-in-all, it’ll take at least 10 hours to do all of the essentials, but could take upwards of 40 hours if the project is larger and if greater attention is given to the finer details. What we can say for sure is that using WooCommerce to build an online store is more complex than Shopify. You’ll need to sharpen up on coding and/or web design to get your website right, which requires time, creativity, and patience. Shopify: How long does it take to build a website? Launching an eCommerce store with Shopify is an extremely quick process compared to using a platform like WooCommerce. That said, if you want your online shop to come out right, you’ll still need to invest a decent amount of time and effort. Theoretically it’s possible to have a website developed with Shopify in one day, but rushing things isn’t advised. Regardless of which platform you end up using, we recommend putting around 20 hours into the development of your website before going live. Why? Because studies have shown that visitors will judge your website in a fraction of a second, meaning you want to make sure your online store is as visually appealing and properly-functional as can be before going live. WooCommerce usability For most people, WooCommerce is not going to be the easiest eCommerce platform to use. Although the platform gives extreme flexibility in terms of how you can customize your website, it’s not very intuitive for the less technologically apt; there’s certainly a learning curve. And even if you do manage to get a grip on how the platform works, making further changes (e.g. adding new plugins) can have unexpected consequences and cause problems that you’ll then need to work out on your own. Shopify usability Compared to WooCommerce, Shopify is an absolute breeze to use. That’s because it was created with the precise goal of being a simple eCommerce website development platform. In plain language, Shopify is much more intuitive and has a ‘smoother’ interface than WooCommerce. All of the key functions and features needed to set up an eCommerce shop for success are already built into the platform, with a lot less fiddling required on the user’s side. Without question, usability is one of the strongest advantages Shopify has over WooCommerce. WooCommerce themes & design With well over 2,300 templates across a wide variety of theme marketplaces, WooCommerce has no shortage of premade themes and designs to choose from. Whatever sort of style you think would vibe best with your store, you’re likely to find an existing WooCommerce template that can give you a solid foundation on which to build. And if you don’t have any luck finding the specific design you had in mind (and if you have time to spare), you can always design your own template! Shopify themes & design Despite the fact that Shopify has fewer themes to pick from compared to WooCommerce (“over 100” according to Shopify’s website), the quality and functionality of those themes are often better simply by virtue of having passed Shopify’s approval process. Since WooCommerce is open-source, there are inevitably going to be a portion of templates that have technical issues that you’ll need to work around. It should also be noted that the majority of Shopify themes must be paid for if you wish to use them. Typically they cost between $150-$300, and only 10 themes are currently available free of charge. Ultimately, you should choose a theme based on factors like: How many products you’ll be sellingWhat niche you’re inIf you want your site to be heavier on text or on imagesAnd so on To that extent, Shopify provides enough variety to select from – plus you can always tailor certain aspects such as the font, CTA locations, images, and more. WooCommerce plugins/integrations As far as plugins go, Shopify has got WooCommerce beat. That’s not to say that WooCommerce doesn’t have plugins – it most certainly does, including some specifically for abandoned carts on WooCommerce. What it’s short on is the number of official extensions that you can get from the WooCommerce Extensions Store. With only a few hundred extensions available through that store, many WooCommerce users resort to using third-party plugins that can sometimes cause problems with the platform or with other plugins. Still, WooCommerce has some powerful extensions that address a variety of needs faced by online store owners, including: Store contentPaymentsShipping, delivery, and fulfillmentMarketingConversionCustomer serviceStore managementAnd more Whatever your goal may be, WooCommerce probably has at least one plugin that can help you get it done. Shopify plugins/integrations Shopify is a true powerhouse in the app game, hosting over 6,600 different apps (whoa!). And as if that wasn’t good enough, more than half of all Shopify apps are either completely free to use or at least have a free version available. Whatever the feature, function, or issue is that you have in mind, there exists an app (or a few apps) to help you out. You can even use one of their apps to address the issue of Shopify vs WooCommerce conversion rates! One of the best apps for Shopify is the BeProfit Profit Tracker app. This all-in-one profit and expensing tracking app gives you the power to: Track your profit history over timeGet intuitive visuals and graphsUnderstand complex business metricsConnect metrics once with smart integrationsSpot what factors need improvement to increase profitsMake data-driven decisions to optimize your storeAnd much more You can try any BeProfit plan for 7 days free of charge and discover how the app can help you optimize your profitability. WooCommerce payment processing As is the case with virtually every other aspect of a WooCommerce store, if you want to accept payments you have tons of options in the form of plugins. In fact, on the WooCommerce Extension Store alone, there are 80 payment extensions to choose from, covering all of the big names in payment processing including: StripePayPalSquareAmazon PayKlarna PaymentsAnd many more What might come as a small surprise to you is that WooCommerce actually offers its own payment processing solution: WooCommerce Payments. As you might imagine, WooCommerce Payments offers some great perks over other third-party payment extensions. Those advantages include no setup costs, no monthly fees, the ability to manage recurring revenue from your WooCommerce dashboard, and more. One thing is for sure – regardless of what payment processor you prefer, WooCommerce lets you do it your way. Just don’t forget that if you choose a third-party payment processor, it will take some technical know-how to get it set up. Shopify payment processing Shopify also allows you to choose from many different payment processors – in fact, Shopify actually integrates with even more third-party payment processors than WooCommerce (over 100 according to the Shopify website). Similarly to WooCommerce, Shopify also has a built-in payment processor called Shopify Payments which gives your store the ability to accept customer payments with all major credit and debit cards, along with Apple Pay, Google Pay, Shop Pay, Facebook Pay, and more! As far as payment processing goes, there isn’t such a huge difference between Shopify and WooCommerce. But, given the fact that Shopify offers a broader range of payment options and doesn’t require you to do the setting-up of third-party processors yourself, it comes out on top. WooCommerce speed & performance Judging an eCommerce platform’s load speed isn’t always such an easy task since every store’s website ends up using a different assortment of features that can slow down speed and performance. Still, you’re probably wondering about Shopify vs WooCommerce performance… With that said, one study found that WooCommerce tends to be a slower option compared to Shopify, with home pages taking nearly a full second to load and shopping cart pages taking more than 1.3 seconds to load. To be clear, load times will always be impacted by the elements you choose to use, including: ImagesProduct videosDynamic user review sectionsAnd so on If you add lots of heavy elements your online store will take longer to load, so be sure to optimize all of those bits and pieces before adding them to your website! Shopify speed & performance As we mentioned above, Shopify has WooCommerce beat on this point. Shopify is one of the fastest and best-performing eCommerce platforms, with web pages loading at a breakneck 309 milliseconds. Again, your online store’s load time will be closely correlated to the ‘weight’ of the elements you include throughout your site. Make sure to use high-quality compressed images and videos – that will help them load more quickly. Aside from that, one of the recommended ways to keep customer experience positive is to put ‘heavier’ elements lower down on a page. That way they have time to load before visitors scroll down to them. It doesn’t actually decrease load times, but it does decrease visitor frustration with elements that take longer to load. Dropshipping on WooCommerce Shopify vs WooCommerce dropshipping – it’s a close call, but we give this one to WooCommerce. One of the prominent reasons for launching a dropshipping business is to keep overhead costs low, and WooCommerce is the better option in that respect. Plus it’s super flexible in terms of the types of products or services you can sell, something that Shopify is more strict about. On top of that, and as we mentioned earlier, WooCommerce has way more extensions, giving you broader freedoms for integrating the dropshipping platform of your choice. Dropshipping on Shopify In terms of dropshipping, Shopify does have a long list of integrations available with top dropshipping platforms like Oberlo, Dropified, AutoDS, EPROLO, and so on – but WooCommerce has more. And even though Shopify is more user friendly and makes it simple to set up a dropshipping store, there’s a price tag for the development that’s been done for you. WooCommerce is cheaper because it takes more effort on your end, but that balances out by the fact that you have a much larger degree of customizability for the design and functions in your store. WooCommerce and Shopify are both good options for dropshipping, but WooCommerce still takes the cake. WooCommerce SEO This is yet another aspect where WooCommerce has an edge on Shopify, primarily due to WooCommerce being a plugin for WordPress – which is filled to the brim with SEO tools and features. It’s simple to edit content and meta content so that you can put your all into developing a strong SEO strategy. Generally speaking you’ll be able to get all of the necessary SEO tools on Shopify as well, but (and you might be getting tired of hearing this) WooCommerce’s flexibility proves more valuable than Shopify’s ease of setup. Shopify SEO Continuing with the matter of SEO Shopify vs WooCommerce, if there’s one advantage that Shopify has when it comes to SEO, it’s that the platform was specifically designed for eCommerce stores. That means that the core SEO tools you’ll need to build a strong online store are already included in Shopify, including customizable meta titles, meta descriptions, URLs, headings, image alt text, and so on. And as you already know, the numerous apps in the Shopify App Store can usually fill the gaps that the Shopify platform doesn’t already address. If you compare WooCommerce and Shopify on a scale of ‘SEO power’, WooCommerce will be the winner. Of course, there are plenty of other eCommerce platforms for SEO to choose from – don’t limit yourself to these two options! Conclusion So which is better, Shopify or WooCommerce? It’s a tough call, but after weighing all of the factors throughout this article, WooCommerce is the winner in our opinion. WooCommerce is more affordable, way more flexible/customizable, has more themes to choose from, is stronger for dropshipping, and better for SEO practices. At the same time, Shopify is faster to set up, easier to use for beginners, has more apps officially hosted by the platform, and has better website load times. Needless to say, opinions on whether WooCommerce is actually better than Shopify may differ depending on what the goals are in developing an eCommerce store. In any case, you’ll be starting off on the right foot by choosing either of these two eCommerce platforms. And if you still aren’t sure and you’d like to explore more options, check out our Wix vs Shopify breakdown.
Best Products to Sell Online in 2022 for Big Profit Margins

Profit Optimization

Best Products to Sell Online in 2022 for Big Profit Margins
In 2020, more than two billion people bought something online. So, there’s a massive market of potential customers. Though, what products are most profitable to sell? Your product choices will depend primarily on whether you plan to sell locally or internationally, among other things. If your target audience is local, the top product to sell online will possibly not be the same as what’s trending globally. If you’re wondering what to sell online, here are some niche products for 2022 and other items to sell for profit. Is Selling Online Profitable? There are many high markup products to sell online. So, finding items with a high profit margin for businesses to sell is not necessarily the challenge. The trick is to see which products your target audience will like in order to personalize the customer experience. If you crack this code, you can definitely make money online. How much money? Well, that depends on several factors, including the type of product you sell, how good you are at marketing it, and how dedicated you are to making sales. To gain greater insight into how much an online store is likely to make, see our performing product profit analysis for an online store guide to learn more. Which Products Have the Highest Profit Margins? According to Shopify, a good margin for selling online products is around 45%, and according to Insider Monkey, the software industry was the most profitable in 2021. Alongside software, these winning products are also highly profitable: Jewelry Beauty products Kids' toysWomen’s and men’s apparelDesigner sunglassesEco-friendly products What Are the Low-Cost High-Profit Products? On the other hand, products with low margins can also be lucrative products to sell. While hygiene products are inexpensive to produce, there’s almost a daily recurring demand for them, which makes them some of the best consumable products to sell. On the one hand, offering lower-priced items can attract more buyers, help you stand out from your competition, and make your products available to a wider audience. However, there are also some disadvantages to selling low-cost items. For one, product margins are significantly less. Consequently, you’ll need to sell more products in order to make the same amount of money. It’s not all bad, though. To help attain the highest profit margins possible from low-cost items, tracking business expenses is a must. See our guide to optimizing online profit by tracking product expenses to learn more. It's also essential to understand the difference between gross profit and gross margin. What E-Commerce Products Are Trending in 2022? In 2021, some of the best things to sell online for profit include activewear, hair accessories, phone cases, and phone tripods. Some of the best consumable products to sell include pet food, quality tea, and craft drinks. With more people focusing on their health and the environment, you can expect that reusable water bottles will be in demand in 2022. According to Grand View Research, the global reusable water bottle market size is expected to grow at a CAGR (compound annual growth rate) of 4% until 2028. It’s also one of the best products to sell on Shopify. Grinders, drills, and other power tools commonly needed for home improvement projects are also good products to sell online in 2022. In fact, according to Global Market Insights, it’s expected to generate $1 trillion in sales by 2027. Which Products Are in High Demand Right Now? So what products are currently flying off the shelves? Taking a look at the most recent product trends, the following items are being purchased at a high rate: Pet accessories: Pet carriesCBD productsDog toothpasteCat treatsPet beds Lifestyle products: Decorative drink bottlesBags and totesGardening supplies Health products: SupplementsGym equipment and accessoriesTrainers and sports-specific shoes What Online Services Are in High Demand? If you’re not searching for just items to sell for profit, you can offer a wide range of online services. Print-on-demand, graphic design, website development, social media management, and app development are just a few of the other things to sell with a high profit margin. How to Increase Your Profit Margin There are many things that you can do in order to increase your profit margin while selling online. One of the simplest and most effective ways to do this is by improving your product selection. When you offer a wide variety of quality products, you make it easier for customers to find what they're looking for, and this increases the likelihood that they will make a purchase from your store. You can also improve your profit margin by increasing your prices. While this may seem like an unpopular suggestion, it's important to remember that customers are often willing to pay more for quality products. By increasing your prices, you can ensure that you're making a healthy profit on each sale. Finally, check out our guide on how to increase profit margins in e-commerce, where we break down how this can be achieved in more detail.
Difference Between Digital Marketing and E-Commerce

Business Metrics

Difference Between Digital Marketing and E-Commerce
While digital marketing is an important component of e-commerce, the two are distinct by definition. Although they are so intertwined, it is hard to know where one ends and the other begins. Let's take a look at what makes them different and what the benefits of each discipline are. What Is E-Commerce? For a summary of e-commerce, it is an industry with a large and growing online market that has changed the way that companies and consumers alike do business. Consumers no longer have to go to the mall or a brick-and-mortar store to purchase the products that they want. Instead, they can simply jump online and purchase their items from the comfort of their own homes. The convenience factor cannot be overstated, and it has helped to drive the e-commerce industry to new heights. What Are the Three Types of E-Commerce? There are many different types of e-commerce, but the three main types are: Business-to-business (b2b) The exchange of one businesses’ products or services for another businesses’ products or services.Business-to-consumer (b2c) The sale of a businesses’ products or services to a consumer.Consumer-to-consumer (c2c) The exchange of one consumer’s products or services for another consumer’s products or services. Benefits of E-Commerce There are a number of distinct advantages of e-commerce for both the seller and buyer. These include: Buyer Accessibility The consumer has 24/7 access to the product from anywhere in the world.Choice The consumer has access to a wide range of products to choose from.Assurance The consumer can research the product at their leisure. Seller Low cost Sellers can set up a business that is run from anywhere with an internet connection.Little to no overheads No need to worry about paying for inventory, as it will be shipped as orders are taken.No overstocks Pay for only the products that are sold, no need to pay for storage or insurance of products that are not sold. What is Digital Marketing? Digital marketing is the promotion and advertisement of a brand with the end goal of connecting a business with potential customers. This is facilitated through the use of the internet and other forms of digital communication. What Is a Digital Marketing Strategy? Digital marketing is a plan that analyses how you can integrate your budget, your manpower, and your time to create the most effective marketing campaign for your business. A digital marketing strategy generally follows these steps: Define a set of goals. Set a budget to create a schedule.Research the target audience.Develop a plan for each channel.Implement and monitor its success.Modify if needed. Examples of Digital Marketing Digital marketing can include a wide range of activities such as search engine optimization, social media marketing, email marketing, mobile marketing, and content marketing. Benefits of Digital Marketing There are a number of advantages of digital marketing. These include: Timeliness It allows brands to reach their target audience with the right message at the right time.Specific targeting Increased brand awareness and greater customer engagement through targeted advertising.Wide-reach It provides a great opportunity to promote your business and services to a potentially endless audience. E-Commerce vs Digital Marketing: What Is the Difference? Although often confused, digital marketing and e-commerce are not synonymous. However, they can be closely related. E-commerce is the practice of doing business over the internet, while digital marketing is the practice of reaching your audience over the internet. Can E-Commerce and Digital Marketing Work Together? While e-commerce and digital marketing are different aspects of online commerce, they can definitely work together. In fact, it's arguable that, without one another, perhaps they wouldn't share the same level of success as they do today.
The 4 Main E-Commerce Business Models

Business Metrics

The 4 Main E-Commerce Business Models
Running your own online business can be highly profitable, but it is not as simple as building a store and hoping for the best. You still need to have a set of business goals that will make your e-commerce store successful. That’s why, in this post, we are going to cover the four main types of e-business models, namely: B2CB2B (and B2G)C2BC2C Continue reading to learn more about these models and how they can help you build a successful e-commerce business. What Is an E-Commerce Business Model? An e-commerce business model is a company's plan for how it will monetize selling products or services online. There are many ways to do this, but some common e-commerce business models include selling goods directly to consumers, selling goods to other businesses, or providing digital services. So what’s the difference between digital commerce and e-commerce? The defining difference between digital commerce and e-commerce is that digital commerce includes all forms of electronic communication, such as social media, text messages, emails, etc., whereas e-commerce only includes transactions that take place on websites. Categories of E-Commerce Business Models There are many types of e-commerce business models. With examples, we cover the most popular ones here. Business-To-Consumer (B2C) Business to consumer (B2C) refers to transactions in which a business sells its products or services to consumers. B2C is the most common e-commerce business model and, therefore, many online niches fall into this category. They often use digital marketing for their e-commerce business success. Example of B2C Think of a clothing, entertainment, and household supplies retailer like Walmart, which sells products to individual consumers online. The main advantages of B2C include: Potentially endless customer base.Greater potential for sales and profits. The disadvantages of B2C include: Competitive business niches.Difficulties presented by customer service and return policies. Business-To-Business (B2B) A business-to-business (B2B) e-commerce model is one where a business sells its products or services to other businesses, rather than to consumers. This model is generally associated with high-end, high-priced products or services in industries in which the bulk of the revenue is generated by business purchases. The business-to-business model generally ends at the purchase stage—the company sells its product to another company, which then sells it to its customers. Another subsection of B2B is business-to-government (B2G). Although business-to-government business models are often grouped together with the B2B business model, instead of a business supplying another private business, they sell goods and services to government organizations. This can include anything from office supplies and technology products to complex consulting services. The B2G e-commerce model has become increasingly popular in recent years as governments seek to find ways to reduce costs and streamline operations. There are several benefits that businesses can experience when selling to governments through the B2G e-commerce model. First, businesses can enjoy increased visibility and access to decision-makers within government organizations. Additionally, businesses can benefit from cost savings associated with streamlined procurement processes. Finally, businesses can also benefit from opportunities to build long-term partnerships with government organizations. Example of B2B and B2G Think of an online retailer like Amazon that uses the B2B and B2G e-commerce business model. Amazon.com sells various products and services to businesses, including books, software, and electronics. In addition, Amazon has developed several web-based applications specifically for government entities, such as Amazon’s Web Services (AWS), GovCloud. The main advantages of B2B or B2G include: Larger orders.Fewer transactions.Shorter cycle times. The disadvantages of B2B or B2G include: Limited customer base compared to B2C.Potentially higher customer demands, like product customization and pricing options. Consumer-To-Business (C2B) A slightly less common but no less effective strategy is the consumer-to-business (C2B) e-commerce model. C2B involves a consumer selling their products or exchanging their services directly with businesses. This generally occurs without the need for a middleman such as a manufacturer or a wholesaler. Example of C2B Think of an online review website like Yelp or a social media platform like Facebook where consumers leave customer reviews, participate in company surveys, or even share product-focused social media content as an influencer. This is done in exchange for some kind of perk like the chance to win a prize, receive a discount, or be awarded a free product. The main advantages of C2B include Affordable or free advertising.Potentially limitless brand awareness. The disadvantages of C2B include: Unpredictable outcomes.The potential for negative responses. Consumer-To-Consumer (C2C) C2C, also referred to as peer-to-peer (P2P), is an e-commerce business model where a consumer sells their products or services directly to other consumers. It contrasts with business-to-consumer (B2C), where the focus of the business is selling products or services to consumers. C2C is a very popular e-commerce model as it allows business owners to broaden their customer base and reach a larger audience. Example of C2C C2C websites are often referred to as P2P selling platforms. The concept is very similar to classified ads, which are often posted locally at a neighborhood or community level. Think of something like Facebook Marketplace, which is essentially a sub-platform of Facebook’s main platform—a place that connects consumers with other consumers. Facebook makes money from the buyers and sellers viewing on-site ads, and the consumer gets the benefit of connecting to another consumer who either wants to buy or sell secondhand goods. Leveraging this business model is a great way for businesses to increase their profit margins by growing their brand awareness. The main advantages of C2C include: Potential for high margins.Low to zero manufacturing costs. The disadvantages of C2C include: Highly competitive market.Increased potential for scams. Need help with ad management? Read our beginner's guide to effective e-commerce ads. Another "Fast Growing" Business Model Direct-To-Consumer (D2C) In this post, we’ve outlined the four most common and most successful e-commerce business models—but know that there are more than just four. For instance, D2C, or direct-to-consumer, is now becoming a very broadly used e-commerce business model. D2C cuts out the middleman and allows a manufacturer to sell directly to a consumer. Regardless of which e-commerce model you choose to roll with, just be sure to clearly understand your business goals and which direction you’d like your online store to be heading. You should also take into consideration that you will have to address some of the challenges associated with e-commerce. Example of D2C: D2C brands like Warby Parker and Harry's have disrupted the traditional eyewear and razor markets by cutting out the retail middleman and selling products directly to consumers online. The main advantages of D2C include control over brand messagingand direct access to customers and their buying behaviors. The disadvantages of D2C include increased liabilityand complex internal management. A great way to boost direct-to-consumer profits is through the use of advertisement. To learn more about how ads can boost your potential D2C profits, see our “using ads on e-commerce sites” guide. Selecting the Best E-Commerce Business Model There are a few key things to keep in mind when selecting the right e-commerce business model for your company. The first is deciding if you want to sell directly to consumers, businesses, or governments. Each e-commerce model has its own set of pros and cons, so it's essential to select the right model for your business. Here are a few things to consider when choosing an e-commerce model: What are your business goals? Analyze the market to better understand which e-commerce business model suits your business best. What is your target market? Define who they are, what they want, and how to reach them.What products or services do you offer? Decide this early on and market it appropriately.What is your budget? Set realistic budget goals, and stick to them as closely as possible.What is your level of technical expertise? Decide where your specialties lie, what you’d like to tackle yourself, and what work would be better outsourced to outside contractors. Once you've landed on a decision for each of these key considerations, you’ll need to decide how you're going to reach them by choosing the correct e-commerce business revenue model. Is your new business model going to use an existing platform like Amazon or eBay, or are you going to build your own website? If you're going the self-hosted route, make sure to have a solid understanding of web development and e-commerce platforms. That way, you can create a site that's both user-friendly and profitable. To help you make that decision, take a look at our comparisons of the three most popular e-commerce platforms: Wix vs. ShopifyWix vs. WooCommerceWooCommerce vs. Shopify