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Profit Analytics Blog
Read expert articles with insights about e-commerce profitability from analyzing thousands of e-commerce businesses' data.
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Profit Optimization
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Featured
How Suntouched Double Their Profits and Cut Expenses in Half
Suntouched is a fast-growing eCom brand that specializes in hair lighteners. Founded two years ago by Charlotte St-Germain, Suntouched has expanded its online presence from Shopify
Business data analysis
Perfecting Your Sales Funnel With Micro & Macro Goals on GA 4
If you have worked with older versions of Google Analytics—such as Universal Analytics—you will know all about the Google Analytics micro and macro goals. In short, this is what Google Analytics calle
Marketing
4 Simple Steps for Connecting TikTok to Your Shopify Store
As a Shopify seller, you'll benefit from stretching your marketing efforts to every corner of social media, including TikTok. TikTok is a reasonably untapped market that can give you access to a young
Business data analysis
Cohort Analysis: How to Better Understand Your Customers
As an e-commerce store owner, it's important to understand how customers engage with your site, because then you can optimize your pages accordingly. By using cohort analysis, you can achieve an even
Profit optimization
How to Calculate Incremental Margin in e-Commerce (Formula + Explanation)
Are you new to the big, wide world of e-commerce analytics? Do you find it complicated and overwhelming? Well, you're not alone. Even some of the more experienced sellers are constantly looking for ne
Marketing
What Is Web Personalization and the Profits It Can Bring
For many years predicting customers' expectations, wants and needs was one of the biggest challenges marketing had to face. Although merchants all over the world still have to guess and invent new tac
Tracking
7 Simple Steps to Set Up Facebook Conversion API in WooCommerce
Social media advertising is a powerful tool that can help you gain valuable customer insight as well as increase your exposure and conversions. Consider the potential of Facebook's astounding 2,910 mi
Marketing
Learn eCommerce with Digital Experts
As eCommerce continues to grow, user penetration of the market is expected to reach 82% by 2024. This industry has proven to be able to withstand economics and geopolitical storms, which is why many w
Business metrics
Ultimate Sales Funnel Metrics Guide for E-Commerce Sellers
When it comes to e-commerce and multichannel retail businesses, the importance of analyzing sales funnel metrics can never be understated. It's an incredibly smart way to analyze the interactions your
Profit calculation
Calculating Actual Cost in E-Commerce: Definition, Formula & Example
Many e-commerce store owners rely on trend monitoring and estimates to forecast their business costs. The unfortunate reality is that this won't give you a true indication of the actual costs involved
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