How effective is email remarketing in eCommerce?
Asked a year ago
Hey guys. Has anyone tried an email remarketing campaign for their eCommerce store? What were your results like?
Izaiah Moss
Monday, April 24, 2023
Email retargeting is a marketing tactic that helps you reintroduce a specific product to a particular customer who had an interest in it but never finished the buying process.
According to Moz, the average conversion rate is between 2% and 4% but the conversion rate for email retageting can be as high as 41%.
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