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What is the lookback window for in Google Analytics?

Asked 3 years ago

What role does the lookback window play?

Gareth Browne

Thursday, November 11, 2021

A lookback window describes how far back you can trace visitors to your page or site and track your users over a long period of time. By default, Google Analytics gives you a lookback window of 30 days, which means it will only take into consideration any visits made by users within 30 days before a conversion.

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