Google Analytics 360 vs. Google Analytics 4: What is the difference?

Google Analytics Cohort Analysis: Simply Explained (+examples)

Google Analytics Cohort Analysis provides an in-depth understanding of visitors’ behavior and lets you optimize your campaigns for maximum impact.

What data cannot be tracked by Google Analytics

How do I properly implement analytics for my e-commerce store?

I recently started a e-commerce store so I am still looking at ways to implement ecommerce analytics tools. Which ones I should consider if I want to optimize the shopping experience in my store?

What attribution model does Google analytics use?

How do you find the average order value in Google Analytics?

I'm a beginner that's never used Google Analytics before, and I understand that it can help me find my average order value. I'm trying to find new ways to make more money on my Shopify store and

How do I track revenue in Google Analytics?

Can someone please tell me how t set it up?

The Best Apps for Shopify Cohort Analysis

Shopify cohort analysis gives you an insightful look at different customer segments and their lifetime value. Discover the best apps to give you the most value.

How to Track and Boost Amazon Sales Using Google Analytics

Learn how Amazon and Google Analytics can work together to boost sales and secure a successful e-commerce company.

Best Sales Report Plugins for WooCommerce

Want to know how to get the most out of your e-commerce site? One of the best ways is to implement a good sales reporting plugin. Read more here.

Perfecting Your Sales Funnel With Micro & Macro Goals on GA 4

Learn how to set up micro and macro goals on GA 4, how to select the best goals for your business, and the ways that they can optimize your sales funnel.

5 GA4 Limitations—A Look Into What You Can and Can't Track

Learn more about the limits and benefits of the new GA4 before the Universal platform is deleted so that you can plan a seamless migration.

Revenue vs. Product Revenue Discrepancy in GA4—Resolved

Learn the key differences between Revenue and Product Revenue in Google Analytics 4 to effectively use both metrics for the success of your business.

6 Tricks to Use Google Analytics 4 for Product Analysis

Learn how to use Google Analytics 4 to analyze your metrics and data and get valuable insights into your customers' interactions with your e-commerce store.

What is last click or direct conversions?

I'm busy learning the different types of conversions analyzed by Google Analytics and how they work. I'm not sure I understand what a 'last click conversion' means. Can someone please explain?

What is a cohort tracker used for?

Hello there. I was wondering if someone could explain what a cohort tracker is. What is it used for?

What are some good e-commerce reporting tools?

I'm looking for a few good e-commerce reporting tools I could use for my business. Does anyone have any recommendations?

What data does Google analytics prohibit collecting?

Hi guys, I'm wondering what would prevent certain information from appearing on a report? I was hoping to pull a list of email addresses from it, but it doesn't seem to work? Or am I doing someth

Can Google Analytics calculate impressions?

Is it possible to track impressions with Google Analytics?