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Which metrics and KPIs are relevant for a cohort analysis?

Asked 3 years ago

Hi everyone. Can someone tell me which metrics and KPIs are relevant for a cohort analysis? I want to make sure I'm doing this the best way that I can.

Cohort analysis Data analytics tools Kpis Data interpretation

Miguel Cortez

Thursday, May 19, 2022

These are some of the metrics you can use when conducting a cohort analysis: user retention, goal completions per user, pageviews per user, revenue per user, session duration per user,  transactions per user. orders per customer,  repeat rate,  average order value (AOV),  and time between orders.

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