Can I bundle together products to increase AOV?
Asked 2 years ago
As part of this month's sales goals, I want to increase my revenue and profit by getting customers to spend more money and buy more products. I want to implement a sales strategy using upselling and cross-selling strategies. However, I wasn't sure which products to bundle until now, when I could see which products customers often bundle/buy together. The dominant indicator I watch is my AOV, and I realize that it might be wiser to set an AOV goal rather than a revenue/profit goal since I can keep an eye on it throughout the month. However, I want to double-check: Am I correct in thinking that product bundling will increase my average order value?
Dante Thomas
Tuesday, August 02, 2022
A bundle deal is an excellent opportunity to promote your brand, attract new customers and increase your Shopify store's AOV. Bundling products create the perception of greater value and incentivize larger orders.
Another advantage of bundling products is that you can select and include products that aren't selling and take up space in your warehouse.
Bundling products also reduce your marketing costs and time, since you don't need to run campaigns for individual products and focus your attention on your product mix.
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