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Should you offer discounts to improve the AOV for your Woocommerce store?

Asked 2 years ago

I have noticed that the AOV on my Woocommerce store has remained relatively low. This means that customers aren't making multiple purchases. I know that AOV is one of the most important business metrics I have, so I want to increase it using whatever methods I can. Do you think using discount coupons would work?

Improve aov Increase aov Average order value (aov)Woocommerce store

Donnell Cash

Monday, August 08, 2022

Yes, you can offer discounts to increase AOV for your WooCommerce store. You can offer discounts in two ways: percentage discount, and dollar value discount. A general rule of thumb is to offer a percentage discount for orders below $100 like a 10% discount and offer dollar value for items over $100. You can also use discounts for holiday and seasonal times like Black Friday or Back to school offers.

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