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What is Instagram's general cost per click for ads?

Asked 3 years ago

I'm want to work how much my marketing strategy would cost me on Instagram if I had to boost posts and go with CPC?

Cost per conversion (cpc)Instagram ads Ads optimization

Gareth Browne

Tuesday, November 02, 2021

The CPC (Cost Per Click) rate on Instagram is, calculated by a statistical average around $0.70 to $1.00, depending on marketing and market. Just like any other market, the more traffic, the more competition for that traffic, results in higher costs. An average ad budget of $5.00 is recommended for your campaigns in this case.

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