How do you optimize an online ad?
Asked 3 years ago
How do you optimize a digital ad campaign that is underperforming?
Jolina Regin
Friday, January 14, 2022
You can optimize a digital ad campaign by:
1. Focusing on profit- While CPS, CPA, and CTR are important you should also consider the net profit and which campaign offers a higher net profit.
2. Optimizing landing pages- You can optimize it by making it relevant, putting trust elements that validate your brand.
3. Conducting A/B tests on each element of your ad or landing page
4. Implementing abandonment tactics like sending a trigger email within the hour of abandonment.
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