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What is the average CPM for TikTok ads?

Asked 2 years ago

What is considered to be a good CPM when running a marketing strategy on TikTok?

BeProfit Team

BeProfit Team

Tuesday, November 09, 2021

As of 2023, TikTok ads CPM (cost per mille) averages at $10. As the name suggests, the ad cost is expressed as a rate per 1,000 ad impressions.

» Interested in learning more about optimizing CPM for profitability? Let's have a chat

This amount, however, strictly applies to TikTok's own sponsored ad programs. Fortunately, the site also features a variety of additional ad formats that might help your campaign progress and increase performance and profitability.

Some of the included ad formats are:

  • In-feed video: A regular in-feed ad unit designed to promote your business. Cost starts from $10/impression.
  • Branded Takeover: This advertisement takes over the user's TikTok app upon startup. This costs about $50,000 each day.
  • Topview: It is a form of advertising that includes a video and audio stream. It costs between $50,000 and $65,000 every day.

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Jax Pearson

Wednesday, November 10, 2021

The average CPM for TikTok ads is $10/1000 views. However, this ballpark number is true only for TikTok's own paid ad programs. Luckily, there are other ad formats available on the platform that can judge your campaign forward. These include In-Feed Ads, Branded Takeover, TopView, Branded Hashtag Challenge, and Branded Effects. Although exclusive, these ad types are expensive, and range approximately $10/impression, $50,000/day, $50,000-$65,000/day, $150,000/week, and $30,000-$90,000/10 days, respectively.

Dallas Whitaker

Saturday, February 05, 2022

The average CPM for Tiktok ads is 10 per 1000 words and costs $1.82 to run it which is cheap compared to other social media platforms. Through Tiktok you can get a high engagement or conversion while paying less.

Trung Nguyen

Trung Nguyen

Saturday, April 02, 2022

then why my cpm is super high ? 25$ for atc campain, 20$ for view content. I haven't run purchase yet, cause i want to warm up my pixel.

Scottie Gordon

Thursday, April 28, 2022

Contrasting to other platforms like Facebook and Instagram that use Cost Per Click (CPC) as their measurement metrics, TikTok uses CPM (Cost Per Mille). It means the ad cost is calculated per 1000 views. The average CPM for TikTok ads is $10 per CPM.

Marketing on Tik Tok is expensive but more effective than on other platforms. Although the ad price depends upon the type of your ad choice, the cost for a single ad on Tik Tok ranges from $50,000 to $120,000. If you're considering TikTok as your SMM platform, you must have a minimum campaign budget of $500.

Curt Cleveland

Wednesday, August 10, 2022

The average Cost Per Mille (CPM), which means 1000 views, is around $10. Due to the competitive nature of TikTok, you also need a good strategy with paid or organic content. Another notable thing is that, even though an individual can start Facebook ads with as little as $1, TikTok requires at least $500 for the campaign budget. Overall, TikTok ads are more expensive than Facebook and Google ads. But with the right strategy, it can give a decent ROI.

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