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What is the average CPC for TikTok ads?

Asked 3 years ago

When comparing the CPC and ROI, are TikTok ads worth it in the end?

BeProfit Team

BeProfit Team

Friday, October 29, 2021

TikTok's CPC (cost per click) in 2023 averages at $1. This can obviously change based on bidding strategy and targeting since the minimal CPC available is $0.02.

» Book a demo with us and find out more about optimizing CPC for ROAS and profitability

CPC is one of the most important TikTok ad metrics to help you determine which ads are effective for your business, consequently influencing future advertising campaigns. Profitability calculation is easier when done on CPC than CPM (click per mille), making this model more popular among marketers. In the event that your ad spend exceeds your campaign's potential returns (ROAS), consider optimizing the following e-commerce campaign elements: copy/creative, bidding strategy, targeting, and landing page.

With a strong marketing strategy and audience fit, TikTok can become a great marketing channel and revenue stream.

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Art Barnett

Tuesday, November 09, 2021

Average Cost Per Click for TikTok Ads is around $1 or less based on bidding, you can expect to budget for a monthly ad spend of around $5000, an average of around $10 for a CPM model. TikTok ads are slightly more effective than most platforms but have slightly reduced reach due to user count, as videos with your ads on them can be directly targeted with specific video types and specific people, which makes for a narrower but more effective campaign.

Dangelo Hickman

Saturday, February 05, 2022

For companies whose target customers are 18-29 years, TikTok ads are more effective since most of its users are in that age group. The Average Cost Per Click (CPC) for TikTok Ads is around $1 or less based on bidding. The pricing of Tiktok ads isn't that cheap for example the cost of in-feed ads average pricing is $10 per impression with a minimum of 600 impressions prepaid.

Scottie Gordon

Saturday, April 30, 2022

While all other social media platforms have their strengths and weaknesses, TikTok proves to be a gamechanger for many companies. TikTok cost per thousand impressions is $1, which is quite low compared to Facebook. Even when compared to YouTube, TikTok biddable ads are much cheaper.

TikTok ads cost $10 per CPM (cost per 1000 views) with a minimum spend of $500 on a campaign. TikTok cost per click is $0.19. On TikTok, the average CPC is $1 or less based on biddable ads. Apart from the cost, TikTok CPC benchmarks are far ahead of other social media platforms.


Dallas Whitaker

Tuesday, July 12, 2022

Although TikTok ads are relatively new in the world of advertising, they have proven to bring solid results for digital marketers. The average CPC for TikTok ads is less than or equal to $1.00, depending on bidding — Not the most cost-effective campaign but a promising one.

The user base is diversifying, receptive, and growing. A survey says that 52% of users perceived TikTok ads as engaging, while 66% of the audience think of TikTok ads positively. In light of these stats, it is no surprise that the TikTok ROAS is reportedly 3.5 times higher than other media platforms.

Having these facts done and dusted, TikTok ads are worth investing in. With a powerful marketing strategy, you can use this social media platform to drive conversions under any budget.

Jolina Regin

Monday, October 31, 2022

The average CPC for Tiktok ads is $1. You can expect to use around $5000 per month on Tiktok ad budget Yes, they aren't cheap but very effective especially when selling to millenials or Gen Z. Depending on ad type the ad pricingcan change e.g: in-feed ads which cost $10 per impression.

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