How do I calculate CPM on Facebook?
Asked 4 years ago
Is it possible to calculate the CPM or will I find the information on Facebook somewhere?
Gareth Browne
Thursday, November 04, 2021
Facebook takes a total amount you spend on your campaign, Divides it by the total number of impressions you got from it, multiplies that by a thousand, and there's the total CPM. Facebook itself has its own metrics calculation system built in, but in case it doesn't work, there is the formula for it.
Please follow our Community Guidelines
Related Articles
What’s the Average ROAS for E-Commerce? By Platform and Industry
Brody Hall
March 22, 2023
How to Use and Interpret Amazon Advertising Reports
Brody Hall
June 25, 2022
Understanding CLV: Definition, Analysis & Examples
Marcel Deer
April 25, 2023
Related Posts
Blog
Brody Hall
How to Add Facebook Pixel to Shopify
Blog
Ashley Stander
A Marketer’s Guide to CPM Across Social Media
Can't find what you're looking for?