How do I calculate CPM on Facebook?
Asked 3 years ago
Is it possible to calculate the CPM or will I find the information on Facebook somewhere?
Gareth Browne
Thursday, November 04, 2021
Facebook takes a total amount you spend on your campaign, Divides it by the total number of impressions you got from it, multiplies that by a thousand, and there's the total CPM. Facebook itself has its own metrics calculation system built in, but in case it doesn't work, there is the formula for it.
Please follow our Community Guidelines
Related Articles
How and Why You Should Use Facebook’s Campaign Budget Optimization
Brody Hall
April 29, 2022
Advertise on Facebook Like an E-Commerce Pro With These 3 Strategies
Brody Hall
July 27, 2022
How to Calculate WooCommerce COGS to Analyze Sales, Inventory & Gross Margins
Rebekah Brace
April 21, 2023
Related Posts
Blog
Ashley Stander
A Marketer’s Guide to CPM Across Social Media
Blog
Brody Hall
How to Add Facebook Pixel to Shopify
Can't find what you're looking for?