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What is CPA on Google ads?

Asked 3 years ago

How does Google CPA mean and how does it work?

Gareth Browne

Friday, November 05, 2021

CPA stands for Cost Per Action. Its a bid strategy some advertisers use to set an average cost per conversion, which means instead of paying for the ad itself, when a customer searches something that fits your brand, Google uses your target CPA to set a bid based on the auctions likelihood to convert.


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