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Monitor customer retention and lifetime value for long-term business health.

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Leverage high-frequency data refresh for immediate loss prevention and optimization.

Analytics Suite

Know your exact profit and costs per product, vendor, type, and collection.

See exactly what’s eating your orders' profitability.

Unlock the impact of shipping methods on LTV, AOV, repurchase rates, and overall profitability.

Master discounts data to grow your profits.

Unify and analyze marketing data across platforms to optimize strategy and ROI.

Analyze returns by date, sales channel, coupon code or country.

Compare yourself to your industry in profit, expenses, and all key parameters.

Data Management

Connect platforms and tools you work with to collect expenses, revenue, and other eCommerce data in real time.

Predicted Costs

Include all your future costs and have the most accurate picture of your net sales at all times.

Data Sync Solutions

Discover BeProfit's easy data import options: Google Sheets, Bulk update CSV, and automated UI.

Custom Expenses & Revenue

Flexible Expense and Revenue tracking from variable costs to recurring bills,with contra entries and conditional allocations.

Profit Simulators

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What is CPA on Google ads?

Asked 3 years ago

How does Google CPA mean and how does it work?

Cost per action (cpa)Google ads Cost efficiency

Gareth Browne

Friday, November 05, 2021

CPA stands for Cost Per Action. Its a bid strategy some advertisers use to set an average cost per conversion, which means instead of paying for the ad itself, when a customer searches something that fits your brand, Google uses your target CPA to set a bid based on the auctions likelihood to convert.

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