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What is CPA on Google ads?

Asked 3 years ago

How does Google CPA mean and how does it work?

Cost per action (cpa)Google ads Cost efficiency

Gareth Browne

Friday, November 05, 2021

CPA stands for Cost Per Action. Its a bid strategy some advertisers use to set an average cost per conversion, which means instead of paying for the ad itself, when a customer searches something that fits your brand, Google uses your target CPA to set a bid based on the auctions likelihood to convert.

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