Is the cost of Snapchat ads worth it?

Snapchat ads are expensive, starting at $5/day and making a whooping sum of $1500/month. According to a survey, 78% of Snapchat users fall between 15-35 years. Keeping the demographic in mind, you can deduce that marketing fashion and lifestyle products can increase engagement and ROI. However, small businesses and businesses with other intended audiences should maintain their distance from Snapchat advertisements.