What type of content is most effective for businesses to share on Snapchat?

Create content that attracts the younger audience which is 18-30-year-olds. Since they spend on average 30 minutes per day on Snapchat create content like:

• Demo products
• Harmless pranks
• Behind-the-scenes content
• special or holiday content like how to use a certain product on valentines
• share promo codes for deals