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CPM vs. CPC: Which is cheaper for Facebook ads?

Asked 3 years ago

I want to make sure I keep my marketing costs as low yet as effective as possible. One of the social media platforms I want to use is Facebook. But I noticed that they run in both CPM and CPC. Which would you say is better?

Gareth Browne

Thursday, November 04, 2021

Marketing changes as the market ebbs and flows, and so do you. CPC or Cost-Per-Click is a good option to start out, its the cheapest option to get yourself a good foothold in the market. CPM or Cost-Per-Impressions, is a better way to get more clicks, more reach, but is more expensive and works better when you have the follower count and profitability to justify it. This however is a general rule and some ad campaigns work better or worse depending on products and services.

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