beprofit logo
ProductExpand more icon
profit calc image
Profit Simulators
Tweak your numbers to lift profits up
action card image

Demo Store

Want to see our
dashboard in action?
ResourcesExpand more icon
CompanyExpand more icon
Pricing
Want to see our dashboard in action?
you can try it here with theDemo Store!

CPM vs. CPC: Which is cheaper for Facebook ads?

Asked 3 years ago

I want to make sure I keep my marketing costs as low yet as effective as possible. One of the social media platforms I want to use is Facebook. But I noticed that they run in both CPM and CPC. Which would you say is better?

Gareth Browne

Thursday, November 04, 2021

Marketing changes as the market ebbs and flows, and so do you. CPC or Cost-Per-Click is a good option to start out, its the cheapest option to get yourself a good foothold in the market. CPM or Cost-Per-Impressions, is a better way to get more clicks, more reach, but is more expensive and works better when you have the follower count and profitability to justify it. This however is a general rule and some ad campaigns work better or worse depending on products and services.





Write an answer...

Cancel

Please follow our  Community Guidelines

Can't find what you're looking for?