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How do you track ad performance on Snapchat?

Asked 3 years ago

I'm trying to understand the analytics behind Snapchat better. How do you measure ad performance?

Chace Franco

Tuesday, November 09, 2021

You can measure Snapchat ad performance by measuring impressions, swipe ups, swipe-up rate, and quartiles for video ads. Impressions show how many Snapchatters saw your ads.

Swipe-ups show how many times people swiped up on your ads to view more. While swipe-up rate shows the percentage of people that swiped up. Quartiles show how long and how many times people viewed your ad.

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