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What is campaign budget optimization?

Asked 3 years ago

The most that I know is that Facebook's CBO is an automated system of campaign budgeting. Could someone provide more insight and clarity on what exactly it is?

Abeeha Qasmi

Tuesday, October 12, 2021

Campaign budget optimization (CBO) is beneficial for automatic budgeting. You only need to inform Facebook about your affordability to pay for the complete ad campaign. Facebook will automatically create a suitable ad campaign plan for you. The best part is, you can even optimize the campaign further and divide your budget into ad sets. Thus, your ads perform well and generate more revenues.

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