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How much do Instagram ads cost per impression?

Asked 2 years ago

I want to calculate how much I should be budgeting for running Instagram ads on CPM. Ideally, I want to get 100 impressions, how much can I expect to be paying?

Jolina Regin

Sunday, January 16, 2022

Using the Cost Per Impression bidding model is more costly than the Cost Per Click model. It will cost $6.7 per 1000 impressions. Instagram charges CPM per 1000 impressions meaning you'll pay $6.7 if you want 100 impressions.

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