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Track real-time P&L metrics for immediate financial insights.

Aggregate and compare your shops' financials no matter the platform, country, and brand.

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Monitor customer retention and lifetime value for long-term business health.

Real-Time Performance

Leverage high-frequency data refresh for immediate loss prevention and optimization.

Analytics Suite

Know your exact profit and costs per product, vendor, type, and collection.

See exactly what’s eating your orders' profitability.

Unlock the impact of shipping methods on LTV, AOV, repurchase rates, and overall profitability.

Master discounts data to grow your profits.

Unify and analyze marketing data across platforms to optimize strategy and ROI.

Analyze returns by date, sales channel, coupon code or country.

Compare yourself to your industry in profit, expenses, and all key parameters.

Data Management

Connect platforms and tools you work with to collect expenses, revenue, and other eCommerce data in real time.

Predicted Costs

Include all your future costs and have the most accurate picture of your net sales at all times.

Data Sync Solutions

Discover BeProfit's easy data import options: Google Sheets, Bulk update CSV, and automated UI.

Custom Expenses & Revenue

Flexible Expense and Revenue tracking from variable costs to recurring bills,with contra entries and conditional allocations.

Profit Simulators

Tweak your numbers to lift profits up

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How much do Instagram ads cost per impression?

Asked 2 years ago

I want to calculate how much I should be budgeting for running Instagram ads on CPM. Ideally, I want to get 100 impressions, how much can I expect to be paying?

Instagram ads Instagram cpm Marketing budget

Jolina Regin

Sunday, January 16, 2022

Using the Cost Per Impression bidding model is more costly than the Cost Per Click model. It will cost $6.7 per 1000 impressions. Instagram charges CPM per 1000 impressions meaning you'll pay $6.7 if you want 100 impressions.

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