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How much do Instagram ads cost per impression?

Asked 3 years ago

I want to calculate how much I should be budgeting for running Instagram ads on CPM. Ideally, I want to get 100 impressions, how much can I expect to be paying?

Instagram adsInstagram cpmMarketing budget

Jolina Regin

Sunday, January 16, 2022

Using the Cost Per Impression bidding model is more costly than the Cost Per Click model. It will cost $6.7 per 1000 impressions. Instagram charges CPM per 1000 impressions meaning you'll pay $6.7 if you want 100 impressions.

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