Facebook audience targeting optimization: How to do it?

Can I solely target mobile devices using Bing Ads?

Hi, I have a Shopify store and I have been working on a device targeting model for my ad campaign, lately Google ads have been giving me a default device targeting that includes desktops, tablets

What is the best way to calculate ROI for Facebook ads?

What would be the best way for me to calculate my return on investments for my social media: in particular, Facebook ads? Is there a good ROI for Facebook ads or does it vary from person to perso

What is a good return on ad spend (ROAS) for Facebook ads?

What would be a good estimate for the ROAS of Facebook ads? The higher the return the better, but what is a reasonable figure to expect?

TikTok vs. Facebook Ads for E-Commerce (2023): Which Is Best?

Which social media platform is the best for e-commerce ads: TikTok or Facebook? We've collected all the key metrics and pros and cons to help you decide.

Advertise on Facebook Like an E-Commerce Pro With These 3 Strategies

Facebook ROAS optimization is integral to the success of many online businesses. From ad set level to campaign level, learn how to maximize your ROAS.

How and Why You Should Use Facebook’s Campaign Budget Optimization

Facebook’s Campaign Budget Optimization is designed to help you optimize your campaigns’ spend. Learn how it works and how to use it here.

6 Steps to Build a Successful Hybrid Ecommerce Marketing Campaign

This new approach combines the best of short-term and long-term marketing. Here are the steps to building a successful hybrid marketing campaign.

The Ultimate Guide to Effective E-Commerce Ads

The BeProfit Blog has now created the ultimate guide for the most effective ecommerce ads. Learn everything you need in one place!

How to Add Facebook Pixel to Shopify

Do you wish to add Facebook Pixel to your Shopify store? Learn how to add Facebook Pixel to Shopify in this simple step-by-step guide.

5 Fundamentals of Planning an Effective TikTok Budget

Find out some aspects to consider when drawing up your TikTok budget for effective ads and why tracking your content can help boost revenue.

Pinterest Ads vs. Facebook Ads: ROI in 2023 (for Online Sellers)

Find out how Pinterest compares to Facebook—advantages and disadvantages—plus a handy metrics comparison for online sellers to pick the right platform for them.

Using Facebook’s Dynamic Ads for Your WooCommerce Store

Want to boost your WooCommerce sales? Learn how to use Facebook Dynamic Ads to drive traffic and sales to your WooCommerce store.

Will segmenting the target audience on TikTok improve ad performance?

My Shopify store has taken a slump, and I am struggling to make consistent profits. I have been adverting on Facebook ads, and it seems like the ad targeting feature hasn't worked perfectly for m

How to discover seasonal holidays?

Is there an app or a way to find out when seasonal holidays begin for different regions? For example, I've got an online store which has products popular in the US and another store with products

CPM vs. CPC: Which is cheaper for Facebook ads?

I want to make sure I keep my marketing costs as low yet as effective as possible. One of the social media platforms I want to use is Facebook. But I noticed that they run in both CPM and CPC. Wh

Traffic vs. Conversion Campaign: What's the difference?

What is the difference, and how do I set them up?

How do I get more views on my TikTok ads?

So I've started posting and running ads on TikTok but I don't seem to be getting many views and I'm not sure why. Is there a trick to the algorithm that I should know of?

What is a good conversion rate for Facebook ads?

How do you reach your target audience in TikTok?

How do I decide on my target audience, set up a marketing strategy to reach them on TikTok?