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Facebook audience targeting optimization: How to do it?

Asked 3 years ago

Is there a good way to improve and optimize my audience targeting on Facebook? I am not sure how to do this.

Emilė Kleopatra Miežlaiškytė

Tuesday, October 26, 2021

You can optimize your audience targeting by testing different demographics and interests. Create a test campaign with 10 ad sets and assign a different interest to each of them, run it for at least 24 hours. If an interest does not perform, pause it and run it again for another 24 hours, do it several times before deciding that a certain interest doesn't work.

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