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What is the average return on investment for influencer marketing?

Asked 3 years ago

Typically, what is the ROI for using endorsements and social media marketing through influencers? Is it enough to justify the use thereof?

Moses Travis

Tuesday, October 26, 2021

Influencer marketing, according to a survey published in 2019 by the Influencer Marketing Hub, produced an average of an eleven times higher return than banner ads. The study suggested that on average, marketers earned $6.50 for every $1 invested. Analytics determined that social media influence since then has drastically increased, resulting in another study that revealed Influencer Marketing earned an average of $18 per every dollar spent as of 2020.

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