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TikTok vs. Facebook: Which is better for advertising?

Asked 2 years ago

What are Tikok's conversion rates, CPCs, and ROI like when compared to Facebook? Can one use the same marketing strategy as one would on Facebook?

1

Chace Franco

Wednesday, November 10, 2021

TikTok started to explore advertisements back in 2019. Therefore, sufficient data is not available to determine its conversion rates and ROI. However, ZALORA, in a case study, reported a conversion rate of 1.7% via the TikTok ad campaign.

With Tiktok, the creativity in ads knows no bounds. When compared to Facebook, its CPC ($0.19) and clientele are very low. Despite Facebook's dull-looking ads, its full-fledged marketplace gives Facebook a slight edge over TikTok.

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