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Profit Analytics Blog

Read expert articles with insights about e-commerce profitability from analyzing thousands of e-commerce businesses' data.
AllProfit OptimizationProfit CalculationBusiness Metrics
Ransom Spares is more than just a spare parts wholesaler and retailer for home and garden appliances. It’s a family company based in Somerset, UK, that believes in a ‘make & mend’
Ransom Spares case study preview image
Man showing the concept of Customer Retention, Customer Acquisition, Customer Magnet
Business metrics5 Most Important Sales KPIs for Maximal Customer RetentionNo business wants to lose customers. But when customers are not engaged, whether it's because your business's site is unintuitive or your marketing doesn't appeal to them, they are more likely to move
Smartphone with Apple's logo on its screen laying on a table next to a magnifying glass and an arrow pointing upwards
Business metrics5 KPIs Apple Tracks to Grow During a RecessionIn a scenario where tech companies are facing the brunt of the recession, Apple beat the expectations of Wall Street experts despite lower-than-expected iPhone demand. The tech giant reported just ove
Wooden blocks with 'CPC' on them next to stacks of coins
Business metricsCPC Industry Benchmarks: Are You Spending Too Much?In online marketing, success often depends on getting the most out of your advertising budget. One of the metrics to assess is cost-per-click (CPC). This average can vary drastically from below 1% to
A young woman seated in her office, looking at her laptop screen, resting her chin on one hand.
MarketingA Marketer’s Guide to CPM Across Social MediaCost per thousand (CPM) has evolved to be called cost per mille ("mille" is the Latin word for "thousands"). Marketers use this term to denote the price of 1,000 advert impressions on a single web pag
A laptop screen displaying the WooCommerce logo in a purple speech bubble, against a white backrgound.
Business data analysisHow to Calculate WooCommerce COGS to Analyze Sales, Inventory & Gross MarginsAs a WooCommerce store owner, there are a number of metrics you’ll need to track to ensure your business is successful. Learning to calculate Cost of Goods Sold (COGS) means you can understand how muc
Man in a suit holding a sign reading COGS
Profit calculationHow to Calculate Cost of Goods Sold (COGS) for your Shopify StoreLike any business owner, Shopify store owners need to keep track of their revenue. One of the essential metrics used to determine a business's revenue is the cost of goods sold (COGS). To help you det
Man holding pencil and notepad that reads "Cost of Goods Sold" above laptop
Business metricsHow to Calculate COGS for Your Amazon BusinessIn order to be successful as an Amazon seller, you need to know your cost of goods sold (COGS). This calculation is essential for understanding your business profitability and determining your markup.
A business with his keyboard and financial graphs on a tablet
Business metricsYour Guide to LTV/CAC Ratio in E-CommerceThe LTV/CAC ratio may have some meaning to you, but to others, it might as well be a foreign language. Whether you are familiar with these e-commerce metrics or have no idea what they are about, they
Best Products to Sell Online in 2022 for Big Profit Margins
Profit optimizationBest Products to Sell Online in 2022 for Big Profit MarginsIn 2020, more than two billion people bought something online. So, there’s a massive market of potential customers. Though, what products are most profitable to sell? Your product choices will depend