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Profit Analytics Blog

Read expert articles with insights about e-commerce profitability from analyzing thousands of e-commerce businesses' data.

Featured

How Suntouched Double Their Profits and Cut Expenses in Half

Suntouched is a fast-growing eCom brand that specializes in hair lighteners. Founded two years ago by Charlotte St-Germain, Suntouched has expanded its online presence from Shopify

October 15, 2023

Identify your intention and budget limits for Tiktok ads.

Business management

April 24, 2023

5 Fundamentals of Planning an Effective TikTok Budget TikTok has exploded in popularity over the past few years. With 246.96 million app downloads in the first quarter of 2023, TikTok is a booming platform businesses can leverage to spread their reach an

Man showing the concept of Customer Retention, Customer Acquisition, Customer Magnet

Business metrics

April 24, 2023

5 Most Important Sales KPIs for Maximal Customer Retention No business wants to lose customers. But when customers are not engaged, whether it's because your business's site is unintuitive or your marketing doesn't appeal to them, they are more likely to move

Business metrics

April 24, 2023

5 KPIs Apple Tracks to Grow During a Recession In a scenario where tech companies are facing the brunt of the recession, Apple beat the expectations of Wall Street experts despite lower-than-expected iPhone demand. The tech giant reported just ove

Wooden blocks with 'CPC' on them next to stacks of coins

Business metrics

April 24, 2023

CPC Industry Benchmarks: Are You Spending Too Much?In online marketing, success often depends on getting the most out of your advertising budget. One of the metrics to assess is cost-per-click (CPC). This average can vary drastically from below 1% to

A young woman seated in her office, looking at her laptop screen, resting her chin on one hand.

Marketing

April 24, 2023

A Marketer’s Guide to CPM Across Social Media Cost per thousand (CPM) has evolved to be called cost per mille ("mille" is the Latin word for "thousands"). Marketers use this term to denote the price of 1,000 advert impressions on a single web pag

Business data analysis

April 21, 2023

How to Calculate WooCommerce COGS to Analyze Sales, Inventory & Gross Margins As a WooCommerce store owner, there are a number of metrics you’ll need to track to ensure your business is successful. Learning to calculate Cost of Goods Sold (COGS) means you can understand how muc

Man in a suit holding a sign reading COGS

Profit calculation

April 21, 2023

How to Calculate Cost of Goods Sold (COGS) for your Shopify Store Like any business owner, Shopify store owners need to keep track of their revenue. One of the essential metrics used to determine a business's revenue is the cost of goods sold (COGS). To help you det

Man holding pencil and notepad that reads "Cost of Goods Sold" above laptop

Business metrics

April 21, 2023

How to Calculate COGS for Your Amazon Business In order to be successful as an Amazon seller, you need to know your cost of goods sold (COGS). This calculation is essential for understanding your business profitability and determining your markup.

A business with his keyboard and financial graphs on a tablet

Business metrics

April 21, 2023

Your Guide to LTV/CAC Ratio in E-Commerce The LTV/CAC ratio may have some meaning to you, but to others, it might as well be a foreign language. Whether you are familiar with these e-commerce metrics or have no idea what they are about, they