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Can I use Google Analytics to track Facebook ads?

Asked 2 years ago

Google Analytics is probably one of the most valuable programs I've used for my business ever. I was wondering if it could prove even more useful, though. Does anyone know if I can use it to track ads on Facebook as well?

Sullivan Waller

Sunday, May 15, 2022

Yes, you can use Google Analytics to track ads from other platforms like Facebook. Here's the process of tracking them:

Use the Google URL builder or another URL builder to create a new URL for your FB ad and set new parameters. Now go to GA click acquisition choose "All traffic" and click on "source/medium".

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