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Can I use Google Analytics to track Facebook ads?

Asked 3 years ago

Google Analytics is probably one of the most valuable programs I've used for my business ever. I was wondering if it could prove even more useful, though. Does anyone know if I can use it to track ads on Facebook as well?

Google analytics Tracking ad performance Facebook ads Ad metrics

+1

Sullivan Waller

Sunday, May 15, 2022

Yes, you can use Google Analytics to track ads from other platforms like Facebook. Here's the process of tracking them:
 Use the Google URL builder or another URL builder to create a new URL for your FB ad and set new parameters.  Now go to GA  click acquisition choose "All traffic" and click on "source/medium".

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