What are the UTM parameters for Google Analytics?

Google Analytics 360 vs. Google Analytics 4: What is the difference?

Which one would you say is better, and why?

What is the purpose of Google Analytics' multi-channel funnel report?

So, I am busy learning how to track my conversion rate, and I'm using Google Analytics for the first time. What is a multi-channel funnel report, and how do I use it?

What attribution model does Google analytics use?

Can Google Analytics calculate impressions?

Is it possible to track impressions with Google Analytics?

How do I track revenue in Google Analytics?

Can someone please tell me how t set it up?

What Are Ad Trackers & How Can You Use Them in E-Commerce?

Find out what ad trackers are, how they can boost sales in your business and increase your return on investment.

Why You Should Use AI in Advertising

Learn more about how artificial intelligence (AI) in advertising is revolutionizing the way e-commerce companies are marketing their products and services.

How to Track and Boost Amazon Sales Using Google Analytics

Learn how Amazon and Google Analytics can work together to boost sales and secure a successful e-commerce company.

Google Analytics Cohort Analysis: Simply Explained (+examples)

Google Analytics Cohort Analysis provides an in-depth understanding of visitors’ behavior and lets you optimize your campaigns for maximum impact.

Which metrics do I consider for YouTube ad performance?

Hi there. I have recently started implementing YouTube ad campaigns and I am looking to measure the success of these campaigns. Does anyone know which key metrics should be considered for YouTube

What data does Google analytics prohibit collecting?

Hi guys, I'm wondering what would prevent certain information from appearing on a report? I was hoping to pull a list of email addresses from it, but it doesn't seem to work? Or am I doing someth

What are the Google Analytics pricing plans?

I need a way to track and get insight on my customers' behavior, but I don’t know if using Google Analytics is ideal. I am on a tight budget and I am not sure if it is financially viable to subsc

How do I access enhanced e-commerce reports on Google Analytics?

Hi all. Can anyone tell me how I can access enhanced e-commerce reports on Google Analytics? Thanks!

What are good metrics for Pinterest?

What KPI's do you recommend I track on Pinterest ads?