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What are the UTM parameters for Google Analytics?

Asked 2 years ago

What do you use to track the different versions of the ad?

Gareth Browne

Thursday, November 04, 2021

UTM parameters are text strings you can attach to a URL to allow google to track the ad clicks and reach, making it easy to track your marketing campaign. utm_source which identifies traffic source, utm_medium which tracks a newsletter for example, utm_campaign, utm_content and utm_term, all of which provide the full spectrum of tracking parameters.

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