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Live P&L Report

Track real-time P&L metrics for immediate financial insights.

Aggregate and compare your shops' financials no matter the platform, country, and brand.

Retention & LTV

Monitor customer retention and lifetime value for long-term business health.

Real-Time Performance

Leverage high-frequency data refresh for immediate loss prevention and optimization.

Analytics Suite

Know your exact profit and costs per product, vendor, type, and collection.

See exactly what’s eating your orders' profitability.

Unlock the impact of shipping methods on LTV, AOV, repurchase rates, and overall profitability.

Master discounts data to grow your profits.

Unify and analyze marketing data across platforms to optimize strategy and ROI.

Analyze returns by date, sales channel, coupon code or country.

Compare yourself to your industry in profit, expenses, and all key parameters.

Data Management

Connect platforms and tools you work with to collect expenses, revenue, and other eCommerce data in real time.

Predicted Costs

Include all your future costs and have the most accurate picture of your net sales at all times.

Data Sync Solutions

Discover BeProfit's easy data import options: Google Sheets, Bulk update CSV, and automated UI.

Custom Expenses & Revenue

Flexible Expense and Revenue tracking from variable costs to recurring bills,with contra entries and conditional allocations.

Profit Simulators

Tweak your numbers to lift profits up

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What are the UTM parameters for Google Analytics?

Asked 3 years ago

What do you use to track the different versions of the ad?

Ad performance Google ad performance Google analytics Tracking

+1

Gareth Browne

Thursday, November 04, 2021

UTM parameters are text strings you can attach to a URL to allow google to track the ad clicks and reach, making it easy to track your marketing campaign. utm_source which identifies traffic source, utm_medium which tracks a newsletter for example, utm_campaign, utm_content and utm_term, all of which provide the full spectrum of tracking parameters.

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