What are the UTM parameters for Google Analytics?

How do I track a transaction in Google Analytics?

Is it possible t track sales using Google Analytics?

Why You Should Use AI in Advertising

Learn more about how artificial intelligence (AI) in advertising is revolutionizing the way e-commerce companies are marketing their products and services.

How to Track and Boost Amazon Sales Using Google Analytics

Learn how Amazon and Google Analytics can work together to boost sales and secure a successful e-commerce company.

What Are Ad Trackers & How Can You Use Them in E-Commerce?

Find out what ad trackers are, how they can boost sales in your business and increase your return on investment.

Google Analytics Cohort Analysis: Simply Explained (+examples)

Google Analytics Cohort Analysis provides an in-depth understanding of visitors’ behavior and lets you optimize your campaigns for maximum impact.

What is the lookback window for in Google Analytics?

What role does the lookback window play?

How do you track ad performance on Snapchat?

I'm trying to understand the analytics behind Snapchat better. How do you measure ad performance?

How do I improve my AOV in my online business?

I've been using Google Analytics to calculate my average order value each month and I've found that the number isn't really changing, so my profits aren't really growing much from month to month.

Google Analytics: How do you analyze a conversion path?

Will creative ad campaigns give me a good ad performance on Tik Tok?

Should I focus on making creative ad campaigns for my Shopify collection if I want good ad performance on Tik Tok? I have a long-term running Shopify store that has been performing well. However

How do you measure Banner Effectiveness with Google Analytics?

Is it possible to track banner clicks using Google Analytics?

Google Analytics: What is an example of a conversion path?

I'm not sure I understand the purpose behind conversion paths on Google analytics?

What is a good CTR for Google Ads?

What is the average CTR for Google Ads, and how d I know if mine is good?

How to track pop-ups in Google Analytics Tag Manager?

Hi, I recently started running modal elements on my e-commerce store. Is there any way to track them through Google Analytics?