beprofit logo
ProductExpand more icon
profit calc image
Profit Simulators
Tweak your numbers to lift profits up
action card image

Demo Store

Want to see our
dashboard in action?
ResourcesExpand more icon
CompanyExpand more icon
Pricing
Want to see our dashboard in action?
you can try it here with theDemo Store!

What are the best ad performance metrics?

Asked 3 years ago

Hi all. I'm hoping someone can help me out here. I'm not the best at tracking ad performance and could use some guidance. What are the best ad performance metrics? Thanks so much.

Zachary Winters

Saturday, May 14, 2022

Click-through rate (CTR), Cost per mille (CPM), Conversion rates, Cost for acquisition or action (CPA), Cost per click or CPC, Return on Investment (ROI), Return on Ad Spend (ROAS), Total customer acquisition, Bounce rate, LTV (lifetime value), and Engaged visit rate are some of the best ad performance metrics you can use.





Write an answer...

Cancel

Please follow our  Community Guidelines

Can't find what you're looking for?