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What are the best ad performance metrics?

Asked 2 years ago

Hi all. I'm hoping someone can help me out here. I'm not the best at tracking ad performance and could use some guidance. What are the best ad performance metrics? Thanks so much.

Zachary Winters

Saturday, May 14, 2022

Click-through rate (CTR), Cost per mille (CPM), Conversion rates, Cost for acquisition or action (CPA), Cost per click or CPC, Return on Investment (ROI), Return on Ad Spend (ROAS), Total customer acquisition, Bounce rate, LTV (lifetime value), and Engaged visit rate are some of the best ad performance metrics you can use.

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