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How does Snapchat determine the performance of your ads?

Asked 3 years ago

What does Snapchat use to measure ad performance?

Ad performance Ads optimization Snapchat ads

Art Barnett

Tuesday, November 09, 2021

﻿Snapchat uses Snap pixel to measure ad performance. It is a Javascript code that tracks the actions of your Snapchat audience on your website. It measures the number of views, subscriptions, purchases, and leads depending on your campaign goals. Which will help you analyze your target audience and strategize your campaign.

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