beprofit logo
ProductExpand more icon
profit calc image
Profit Simulators
Tweak your numbers to lift profits up
action card image

Demo Store

Want to see our
dashboard in action?
ResourcesExpand more icon
CompanyExpand more icon
Pricing
Want to see our dashboard in action?
you can try it here with theDemo Store!

Snapchat ads: What is considered a good swipe-up rate?

Asked 3 years ago

I'm looking through the metrics and wondering if swipe-ups on Snapchat count as clicks? Also, what would a good swipe-up rate be?

Ali Reyes

Tuesday, November 09, 2021

Swipe-Ups can supply a link directly to your own website or sales platform, so a swipe up is counted as a click-through. A good click through or swipe-up rate or average to aim for is 0.35% up to or over 1.5% according to a variety of sources.

Payton Lynn

Wednesday, February 09, 2022

Yes, the swipe-up rate is considered a click. It is the ratio of how many users swiped up a picture ad to view details. A good swipe-up or CTR rate for Snapchat ads is somewhere between 0.35% to 1.5%. Anyhow, Snapchat has a lot more to work on. Their benchmark rate should be at least 1.9% which is the CTR rate for Google search ads.

Kole Kline

Sunday, April 24, 2022

A good Snapchat swipe-up rate ia about 0.35% to 1.5%. However, the benchmark rate for a Snapchat ad is at least 1.9%. A swipe-up is considered a click since its a call to action that normally includes a link that directs users to a landing page or shopA good Snapchat swipe-up rate ia about 0.35% to 1.5%. However, the benchmark rate for a Snapchat ad is at least 1.9%. A swipe-up is considered a click since its a call to action that normally includes a link that directs users to a landing page or shop

Albert Bowen

Wednesday, August 10, 2022

"Clicks" is an action on an ad or CTA. Swipe-up serves a similar function. So yes, we can say that Swipe-up and clicks have identical definitions. A good average Swipe-up rate on Snapchat is 0.35% to 1.5%. If your strategy gives you a Swipe-up in the above range, you are in the right direction. However, some well-planned marketing strategies can increase the Swipe-up rate to 2%.





Write an answer...

Cancel

Please follow our  Community Guidelines

Can't find what you're looking for?