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Snapchat ads: What is considered a good swipe-up rate?

Asked a year ago

I'm looking through the metrics and wondering if swipe-ups on Snapchat count as clicks? Also, what would a good swipe-up rate be?

Ali Reyes

Tuesday, November 09, 2021

Swipe-Ups can supply a link directly to your own website or sales platform, so a swipe up is counted as a click-through. A good click through or swipe-up rate or average to aim for is 0.35% up to or over 1.5% according to a variety of sources.

Payton Lynn

Wednesday, February 09, 2022

Yes, the swipe-up rate is considered a click. It is the ratio of how many users swiped up a picture ad to view details. A good swipe-up or CTR rate for Snapchat ads is somewhere between 0.35% to 1.5%. Anyhow, Snapchat has a lot more to work on. Their benchmark rate should be at least 1.9% which is the CTR rate for Google search ads.

Kole Kline

Sunday, April 24, 2022

A good Snapchat swipe-up rate ia about 0.35% to 1.5%. However, the benchmark rate for a Snapchat ad is at least 1.9%. A swipe-up is considered a click since its a call to action that normally includes a link that directs users to a landing page or shopA good Snapchat swipe-up rate ia about 0.35% to 1.5%. However, the benchmark rate for a Snapchat ad is at least 1.9%. A swipe-up is considered a click since its a call to action that normally includes a link that directs users to a landing page or shop

Albert Bowen

Wednesday, August 10, 2022

"Clicks" is an action on an ad or CTA. Swipe-up serves a similar function. So yes, we can say that Swipe-up and clicks have identical definitions. A good average Swipe-up rate on Snapchat is 0.35% to 1.5%. If your strategy gives you a Swipe-up in the above range, you are in the right direction. However, some well-planned marketing strategies can increase the Swipe-up rate to 2%.





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