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What is the relationship between e-commerce and digital marketing?
Is digital marketing the same as e-commerce?Asked 3 years ago
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What are macro conversions in a measurement plan?
What makes them different from micro conversions?Asked 3 years ago
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How does the last touch attribution model work?
I've just started running an online marketing campaign and learning as I go along. I came across something call the 'last touch atAsked 3 years ago
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What is considered to be a good CTR for a Facebook ad?
How do I know whether I have good click-through-rates?Asked 3 years ago
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What is CPA on Google ads?
How does Google CPA mean and how does it work?Asked 3 years ago
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What are the best KPIs for Instagram?
Which metrics should I be tracking on my Instagram ads?Asked 4 years ago
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How do I set up enhanced e-commerce tracking in Google Analytics?
Hello, I want to implement enhanced e-commerce tracking on GA, but I have no idea how or where to do it. Help? Tia Asked 3 years ago
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How much does it cost to put an ad on Instagram?
Is running ads on Instagram worth it?Asked 3 years ago
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What does Return On Ad Spend (ROAS) mean?
I have seen the abbreviation ROAS come up numerous times, and I know that it stands for Return on Ad Spend. But what does it actuaAsked 3 years ago
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What ratio of LTV to CAC is good for e-commerce?
I am analyzing my customer lifetime value against my customer acquisition, but I don't actually know if the ratios that I am gettiAsked 4 years ago
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