How do you run a cohort analysis?

There are two types of Cohort analysis: behavioural and acquisition. Understand which one you want to conclude first, determine your set of queries and define your metrics. Then, you must define the specific Cohorts and use data visualization to identify trends and patterns.

In Cohort Analysis, the participants or customers are grouped into different subsets based on their shared interests and common characteristic. The unique thing about cohort analysis is that you can study the collective behavior of your customers rather than analyze your customers individually. Hence, in this analytics report, you can observe the common patterns in your customers collectively without wasting extra time following them separately.