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How do you run a cohort analysis?

Asked 2 years ago

Hello, what is the meaning of a cohort analysis? What makes it so valuable in an analytics report?

Fredrick Fox

Friday, June 03, 2022

There are two types of Cohort analysis: behavioural and acquisition. Understand which one you want to conclude first, determine your set of queries and define your metrics. Then, you must define the specific Cohorts and use data visualization to identify trends and patterns.

Abeeha Qasmi

Wednesday, June 22, 2022

In Cohort Analysis, the participants or customers are grouped into different subsets based on their shared interests and common characteristic. The unique thing about cohort analysis is that you can study the collective behavior of your customers rather than analyze your customers individually. Hence, in this analytics report, you can observe the common patterns in your customers collectively without wasting extra time following them separately.

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