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How does Google AdWords calculate revenue?

Asked 3 years ago

Does anybody know how revenue calculations are done on Google AdWords? There are so many metrics that it all becomes quite confusing. Is it done the same way every time or does it vary?

Chace Franco

Tuesday, October 12, 2021

Google Adwords is an excellent way of gaining new customers. It calculates revenue by three different methods. It includes ROI (Return on Investment), ROAS (Return on Ads Spend), and PPC (Profit Per Click). However, the simplest of these methods is ROAS. The Marketing teams can easily use ROAS to calculate revenue by themselves. Selecting this method will ensure you don't get confused.

Scottie Gordon

Thursday, March 10, 2022

There are three ways to track Google Adwords revenue and profit i.e Return On Ad Spend (ROAS), Profit Per Click/ Impression (PPC), and Return On Investment (ROI). The marketing team will choose from the three Google ads formulas to use that go in line with their marketing strategies.

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