How does Google AdWords calculate revenue?
Asked 3 years ago
Does anybody know how revenue calculations are done on Google AdWords? There are so many metrics that it all becomes quite confusing. Is it done the same way every time or does it vary?
Chace Franco
Tuesday, October 12, 2021
Google Adwords is an excellent way of gaining new customers. It calculates revenue by three different methods. It includes ROI (Return on Investment), ROAS (Return on Ads Spend), and PPC (Profit Per Click). However, the simplest of these methods is ROAS. The Marketing teams can easily use ROAS to calculate revenue by themselves. Selecting this method will ensure you don't get confused.
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