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How much should I increase my CBO budget daily?

Asked 3 years ago

Should I be scaling my campaign budget optimization (CBO) every day in the first place? If so, how much should I raise per day? Can anyone give a brief explanation of scaling with CBO works?

Abeeha Qasmi

Sunday, October 31, 2021

Yes, you can continue scaling your campaign budget optimization if it generates stable delivery within two or three days — Since it is the ideal time for the growth of your business. During this time, you can raise your budget to 20-50% per day while pausing all unsuccessful ads. However, if your CBO generates unstable delivery, increase your budget by 20% every two days.

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