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Are there different types of cohort analysis?

Asked 2 years ago

Hello all. I always thought there was only one kind of cohort analysis. Was I wrong? Are there different types of cohort analysis?

Cohort analysis Data analytics tools Data interpretation

Dante Thomas

Thursday, May 19, 2022

There are two common cohort analyses, the behavioral and acquisition cohorts. In behavioral cohorts groups are divided according to their actions and behaviors in your product. It enables you to determine why certain people buy or don't buy your product. 
While in acquisition groups are divided according to when they signed up for your product. It helps you determine the who and when.

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