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What is a good ad engagement rate on Facebook?

Asked 3 years ago

The current engagement rate on my Facebook ads is sitting at -1%. And because it's in the minus, I feel that it's not good enough. I want to set a goal, but I don't know what is considered a good engagement rate in the first place. Help?

Gareth Browne

Tuesday, November 02, 2021

A decent or at least profitable engagement rate on Facebook is generally considered good at around 1%. Whereas 0.5% to 0.95% is considered average. Getting a below 0.5% engagement means you need to realign your campaigns messaging to better capture your audiences attention and in the process get better engagement from the overall community.

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