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How much should you scale on Facebook ads?

Asked 3 years ago

How do I know how much I should scale on Facebook ads? Are there any specific key point indicators for scaling ads?

Abeeha Qasmi

Sunday, October 31, 2021

It is advised to utilize Facebook automated rules to scale Facebook ads. You can create a custom rule that automatically increases your budget when your specific ad meets the required condition.

The key performance indicator for scaling ads is generating a positive ROI. Also, assess the frequency of your Facebook ad campaign. If the frequency is lower than 3, spend about 10%-20% more on Facebook ads. In contrast, a frequency between 3-6 points shows that increasing your ad spending by 20%-40% will bring a good ROI. As for the frequency above 6 points, you should avoid scaling your Facebook ad campaign.

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