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How do I track traffic on Facebook pixels?

Asked 3 years ago

Abeeha Qasmi

Saturday, October 30, 2021

Facebook Pixel is the most effective data-collecting tool for people using Facebook ads. With the help of triggering and placing cookies, Facebook Pixel tracks users' interactions and activities on your website such as:

  • What pages does a user visit, and what does he don't?
  • When does a user visit your page?
  • What's the scroll depth?
  • What's the average time spent on the page?

To add Facebook Pixel to your website:

  1. Go to Facebook Ads Manager account > Events Manager.
  2. Select Connect Data Sources, then click Web.
  3. Choose Facebook Pixel and hit Connect.
  4. Specify your pixel name.
  5. Check for options by adding your website URL.
  6. Hit Continue.
  7. Now install Pixel either manually, following email instructions, or by using a 3rd party integration.

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