What is considered to be a good CTR for a Facebook ad?

Several studies have determined that a good CTR is around 2%-5%, and more than 2-5% is considered exceptional. To check if you have decent rates do some research, find the market or product average for your campaign type, calculate the average there and your own averages, compare the two and if you are higher than industry average then you're doing good.

A good CTR rate for a Facebook ad is anything between 2-5%. Any percentage above the average CTR which is 0.9% across all industries is good enough.

To improve CTR for your business's Facebook ad, determine your CTR and compare it to the average Facebook ads CTR for your industry.