How do you increase the swipe-up rate for Snapchat?
Asked 3 years ago
What makes a good Snapchat ad that can be optimized and improve the Swipe-up rate?
Jolina Regin
Sunday, January 16, 2022
A good Snapchat ad is one that uses the goal-based bidding model, goals like impressions, swipe ups, or purchases. Another is that it targets a broad audience which gives you more chances of optimizing the ad. Split testing the Snapchat ad enables optimization. Continuously testing the ad increases the swipe-up rate through optimization.
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