What is the difference between digital and online marketing?

Digital marketing is marketing using digital services which must not be through the internet. Some services under digital marketing include Digital billboards, SMS marketing, TV ads, and SEO.

While online marketing is a subset of digital marketing which involves marketing using digital channels that are carried out over the internet only. Some services under online marketing include web design, email marketing, SEO, and social media marketing.

Various types of e-commerce businesses rely heavily on digital marketing and its subset, online marketing. For a clearer understanding of how e-commerce relates to digital marketing, check out this useful blog.