eCommerce Profit Community
Turning a profit isn't always easy in e-commerce. We invite you to join BeProfit's community discussions where people ask, answer, and share their personal experiences building a profitable online business on Shopify and Wix.
Recent Questions
How high should marketing expenses be for small businesses?
I'm in the process of starting a new store on Shopify where I'm going to be selling workout clothes like Gym Shark, and I was wondering what marketing expenses I should budget for. Is there an initial lump sum I should spend on marketing before my store opens, and after that, is there a certain percentage of my total sales revenue I should continue to spend on marketing? Does my business niche determine the amount of money I should spend on marketing or are they unrelated?Asked 2 years ago
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Is total revenue the same as gross profit?
I recently started an online store through Shopify and have run into a bit of confusion. I always thought that total revenue was different to gross profit, but now I've heard the term "net income" come up a few times and I'm not really sure what is what. Can anyone give me a basic explanation of total revenue, gross profit, and net income.Asked 2 years ago
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Main differences between Shopify vs Shopify+ in profit reporting?
I'm trying to keep track of my profit better and heard that there may be some differences between Shopify and Shopify plus. I have a medium e-commerce business and don't really know if I can afford a Shopify plus plan, but if Shopify plus can offer enhanced analytics reports then I might be willing to shell out the extra cash. Basically, is Shopify plus worth it as a slightly-above-medium sized business for better profit reporting?Asked 2 years ago
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How is Microsoft Excel used in business analytics?
I just feel like Excel is an outdated program and don't really see the uses for it in a modern business for analytics purposes. What kind of business analytics would benefit from the use of Microsoft Excel from a project management viewpoint?Asked 2 years ago
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How do I improve my AOV in my online business?
I've been using Google Analytics to calculate my average order value each month and I've found that the number isn't really changing, so my profits aren't really growing much from month to month. Does anyone have some techniques for increasing your average order value on Shopify?Asked 2 years ago
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How do you find the average order value in Google Analytics?
I'm a beginner that's never used Google Analytics before, and I understand that it can help me find my average order value. I'm trying to find new ways to make more money on my Shopify store and apparently finding out my average order value can help with that. So, does anyone have any advice on using Google Analytics for calculating average order value?Asked 2 years ago
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How does customer segmentation improve e-commerce profitability?
I'm really looking to boost the profitability of my Shopify store and heard someone mention to me that customer segmentation can help with this. The thing I'm confused about is the fact that I think it's impossible to target the preferences, needs, and behavioral patterns of every potential customer I might have. It seems like wasted time to me, so can anyone explain how good customer segmentation can improve the profitability of my Shopify store?Asked 2 years ago
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Localizing Shopify store to East Asian market.
Hi everyone. I need some help with localizing one of my Shopify stores. The products sold have proven to be very popular in East Asia (Japan especially) which was unplanned, however, I'd like to take advantage of this and drive growth in that market. Does anyone else on here have a similar target market and could help by sharing a few techniques to localize my store? Thank you. Asked 3 months ago
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Best ways to track average order value across multiple Shopify stores?
Hi guys I need some help. Currently running three different Shopify stores. What's the best way to track AOV for each store individually and then get an overall average? TYAsked 3 months ago
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What are the negatives of Cost Leadership Strategy?
Hello, I am in the process of pursuing a cost leadership strategy for my e-commerce business to help increase sales compared to larger competitors. Are there any negatives should be aware of for this strategy? Thank you in advance.Asked 5 months ago
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