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Snapchat Insights: What are unique viewers?

Asked 3 years ago

I was going through the Snapchat metrics when I saw that I have a few unique viewers. What does this mean? What makes them unique?

Snapchat adsUnique viewersViews

Gareth Browne

Tuesday, November 09, 2021

A Unique Viewer under any circumstance is the total number of individuals who have seen your post once, each with a unique account, ID or IP, it does not count how many people watched or viewed your post multiple times. Unique Viewer count is whoever opened your post once for at least a second.

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