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Does the format I use for TikTok ads affect the cost of advertising?

Asked 2 years ago

I want to advertise my Shopify store products on TikTok, and when I did some research, I was then introduced to several formatting options for advertising on the platform. I am still new to TikTok and am not entirely sure which format is the most cost-effective for a first-time advertiser. Should I do the top view format and the in-feed view ads? And will the formatting I choose for my advert contribute to the overall cost of my adverts?

Abeeha Qasmi

Tuesday, November 01, 2022

TikTok offers a wide array of ad formats for its customers. They are:

  • In-feed ads
  • TopView
  • Branded hashtag challenge
  • Spark ads
  • Branded effect
  • Promote

The cost for in-feed ads is 10$/impression per day, and top view ads are 65,000$ per day. Whereas, for brand takeover and hashtag challenge, 50,000$/day and 150,000$/week are required, respectively.

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